Assistant Vice President of Public Relations, Cross River
$90-120k
Office located in Fort Lee, NJ
API-based financial solutions for businesses
Job no longer available
API-based financial solutions for businesses
1001+ employees
Job no longer available
$90-120k
Office located in Fort Lee, NJ
1001+ employees
Company mission
To enable clients to deliver responsible financial solutions that empower consumers anytime, everywhere.
Role
Who you are
- You are passionate about the evolving media landscape, the fintech industry and growing the Cross River brand presence across platforms
- You know social better than anyone else and have a bachelor’s degree and/or equivalent experience and 5+ years of experience in PR/communications, including hands-on management of social media channels.
- You thrive in fast-paced environments and can juggle multiple projects at once
- You’re a creative thinker, especially outside the box, with flawless attention to detail
- You can distill messaging and content into soundbites and engaging, creative posts
- You have a fundamental understanding of social communication and messaging, preferably in a B2B environment
- You have a strong track record of developing a successful social editorial strategy including experience building editorial calendars, writing content, and creating campaigns across core social platforms
- You are organized, a great communicator with stellar presentation skills, an impeccable writer and natural people person
- You have great strategic and analytic acumen
- You’re able to build relationships, both inside the team and with external stakeholders
- You have demonstrated experience using social monitoring, publishing and listening tools, including Brandwatch, Hootsuite and Google
- You have a great sense of humor, you’re confident and self-motivated with a positive mindset, you’re proactive, inquisitive and a fast learner, and you’re an awesome team player
- You have experience running communications campaigns at a FinTech company
What the job involves
- Cross River’s Communications team establishes, builds and amplifies the Cross River brand and story both internally and externally. PR is an integral function of the Cross River story and brand, and as our PR Lead, you play a key role on the team
- You will work hand-in-hand with our Communications and Marketing teams to create content, share news and thought leadership pieces, generate new business and partner leads and develop brand activations using social media and other communications channels, as well as through events and partnerships
- You will create amazing social media content with the energy of the Cross River brand that will capture our culture, values, products and thought leadership in a deeply creative, tech-savvy and engaging way
- Developing, planning and executing social media editorial and content strategy across Cross River social media channels; curating monthly calendars of posts that support the overall Cross River brand strategy as well as providing value for each individual business unit
- Supporting the Communications and Marketing teams with initial drafts of publicity materials (awards, press releases, blogs, etc.)
- Helping to develop and deploy product, partnership and brand campaigns for multiple audiences
- Ensuring “social voice” messaging and assets are on brand, accurate and engaging; through this voice, engage target audiences and thought leaders
- Targeting key audiences to cultivate an engaged social media following and make the social media experience for Cross River partners and prospects unparalleled
- Partnering with our talent team to highlight life at Cross River and position Cross River as an employer of choice
- Possessing total awareness of current events and trending topics, with the ability to quickly incorporate trends into social media strategy
- Leveraging analytics, research, and best practices to decide how to produce and package content that will work across channels
- Monitoring trends in social tools, applications, channels, design and strategy
- Monitoring the competition and be aware of market changes and developments
- Establishing key benchmarks/ KPIs for measuring the impact and effectiveness of social media efforts
- Develop a monthly dashboard of key performance metrics across all owned channels, incorporating social listening for audience insights
- Compiling reports from PR and social media campaigns and providing analysis of social media success
Our take
Cross River is a fintech and banking company that builds scalable embedded payments, cards, lending, and crypto solutions for businesses and individuals. Now a unicorn company with a valuation exceeding $1B, Cross River was founded in 2008 as a way to combine the innovations of financial technology with the existing world of banking.
Cross River has partnered with rising fintech businesses such as Ibanera, helping the Florida-based company build an all-in-one cross-border payments service. The company’s bigger picture approach has allowed it to develop several arms in the lending, compliance, and capital market sectors, amongst others, leading to a corporate flexibility that is crucial in the rapidly-evolving market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$620m
LATE VC
Apr 2020
$100m
SERIES C
Total funding: $848m
Company benefits
- Retirement planning
- Employee development fund
- Ongoing learning and development opportunities
- Volunteer opportunities
- Charitable donation matching
- Monthly happy hours
- Free haircuts in our salon located at HQ
- Complimentary dry cleaning at HQ
- Valet parking at HQ
- Shuttle service to/from NYC
- Gym located at HQ
- River Cafe at HQ
Company HQ
Fort Lee, NJ
Leadership
Gilles Gade
(Founder, CEO & Chairman)Previously CFO at First Meridian Mortgage, Co-Founder and Managing Director at Chela Technology Partners, Associate Director at Barclays Capital and Investment Banking Associate at Bear Stearns & Company.
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