Manager of MarTech Operations, Hims & Hers
$95-125k
+ Equity + ESPP
Multi-specialty telehealth platform
Be an early applicant
Multi-specialty telehealth platform
1001+ employees
Be an early applicant
$95-125k
+ Equity + ESPP
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- 3+ years’ experience in B2C/DTC industries with hands-on marketing automation expertise
- Experience working with top-tier ESPs; Braze experience strongly preferred
- Background in highly regulated industries (healthcare, insurance, banking) is a plus
- Proven success executing and scaling complex, multi-channel campaigns (email/SMS/push)
- Understanding of event-based triggers, customer actions, and user profiles
- Proficiency with SQL, Liquid templating, and conditional logic
- Comfort working across multiple teams, platforms, and systems in a fast-paced environment
What the job involves
- This is a unique opportunity to make a direct impact on the Hims & Hers customer journey by enabling and optimizing the technology that powers our lifecycle marketing programs
- As MarTech Operations manager, you’ll be a power user of our marketing automation platform (Braze) and play a critical role in building, scaling, and optimizing sophisticated customer journeys across multiple channels—including email, SMS, push, web, and in-app—and supporting expansion into emerging channels like direct mail
- In this technical and collaborative role, you’ll own discovery, documentation, development, QA, monitoring, reporting, and troubleshooting for complex, data-driven lifecycle programs
- You’ll also partner closely with product and engineering teams to design, request, and troubleshoot technical data streams that enable seamless, personalized customer experiences
- Own CRM QA, platform maintenance, and execution of high-priority campaigns, including testing and deployment
- Monitor marketing journeys, ensuring operational health and rapid resolution of issues or failures
- Partner with lifecycle managers and data teams to build robust and scalable journeys that deliver measurable impact
- Contribute to platform evaluations, onboardings, and migrations to maintain a cutting-edge marketing tech stack
- Create and refine documentation, SOPs, and training materials to enable consistency, scalability, and operational excellence
- Uphold best practices while continuously identifying opportunities to improve operational processes and campaign efficiency
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. Recent launch of an app has helped the company grow significantly. Further, it is focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumising shampoos.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Dental insurance
- Maternity & Paternity Leave
- Gym Membership
- Commuter Checks & Assistance
- Work from home opportunities
- Health insurance
Company HQ
Marina District, San Francisco, CA
Leadership
Andrew Dudum
(CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Hilary Coles
(Senior VP Brand & Innovation)Previously earned an MBA from the Kellogg School of Management at Northwestern University.
Jack Abraham
(Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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