Social Media Manager, Loopio
More information about location
AI-powered proposal request responses
Open for applications
AI-powered proposal request responses
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To help ambitious companies and people grow.
Role
Who you are
- 5+ years of proven success leading social media initiatives, growing audiences and building engaged online communities in the B2B space
- Deep expertise across major social media platforms (LinkedIn, Instagram, Facebook, X, TikTok, Reddit)
- In-depth understanding of platform algorithms, emerging content trends, and hands on experience with social management tools (eg. Sprout Social)
- Skilled at creating strategic plans that drive brand awareness, increase engagement, and strengthen brand position across social channels
- Ability to craft compelling content that lives rent free in an audience’s heads, while maintaining brand voice and tone
- Experience managing executive social profiles and developing internal advocacy strategies to amplify the brand across social channels
- Hands-on-experience creating visually engaging content using tools like Canva and Adobe Creative Suite, and social editing platforms to support multi-format storytelling
- Analytical mindset with the ability to track KPIs, measure performance, and optimize strategies based on insights
- Strong project management skills and the ability to collaborate cross-departmentally, adapt to changing priorities, and work in high-growth environments
- Open to and able to occasionally travel in North America to internal events, community activations, and industry conferences to create timely, authentic social media content and deepen community relationships
What the job involves
- Loopio is looking for a chronically online bestie to join our Marketing team as a Social Media Manager
- Reporting to the Director of Brand & Communications, the Social Media Manager will be accountable for creating and executing our social media strategy and delivering measurable results across the customer lifecycle
- This is a highly collaborative role that will work alongside various teams including Marketing, Customer Success, Product, Internal Comms, Talent, and our employee resource groups
- The Social Media Manager should be someone who thrives on moving fast, taking smart risks, and keeping our brand ahead of the curve
- Someone who is tapped into culture and trends, and can work closely with teams across the business to create bold, timely content that sparks conversation, drives engagement and builds brand affinity
- What You’ll Be Doing
- Develop and execute comprehensive social media strategies to elevate Loopio’s presence across key platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok, X, Reddit, etc.)
- Collaborate with internal teams and employee resource groups to bring Loopio’s culture to life externally, amplify initiatives, and align social media efforts with broader business objectives
- Foster and manage external online communities adjacent to the Proposal Management community, building authentic relationships, brand advocacy, and audience engagement
- Lead active engagement and community moderation, including responding to inquiries, participating in conversations, managing sentiment, and monitoring social trends and mentions
- Track, analyze, and report on social media KPIs (reach, engagement, traffic, sentiment) to optimize strategies and demonstrate business impact
- Stay current on social media trends, emerging platforms, and digital culture, identifying opportunities to participate in relevant cultural, brand, and trend moments
- Develop and implement social-first initiatives, including real-time content creation, video production, and campaign execution to drive relevance and engagement
- Manage social media risks and crisis communication, overseeing monitoring programs to identify issues early and partnering with cross-functional teams for rapid response
- Create original, high-quality social content (posts, videos, communities, thought leadership) that drives brand awareness, audience growth, and community interaction
- Set and deliver goals for audience development, engagement, and community growth, leveraging data, search trends, and best practices to continually refine and expand social presence
Our take
Loopio provides RFP response software to companies in a variety of industries including healthcare, financial services and telecommunications. Its platform streamlines responses to proposal requests, requests for information and due diligence questionnaires, helping firms to improve sales efficiency and unlock growth opportunities.
The company boasts an impressive client list including DocuSign, PayPal and American Express. Loopio expects its client base to continue growing, bolstered by a 2023 independent study that shows that clients of the company can experience a three-year return on investment alongside almost $6 million in business benefits.
Loopio has used funding to accelerate product development and customer acquisition, as well as expand its team. It has also partnered with Door, a digital due diligence platform for asset management and research teams. This partnership exemplifies a mature caution in Loopio's expansion aims, helping them to keep in control of their growing business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2021
$200m
GROWTH EQUITY VC
Feb 2018
$8.7m
SERIES A
Total funding: $208.7m
Company benefits
- Robust Health Benefits
- Extended Parental Leave
- Employee Stock Options
- Professional Mastery Budget
- Weekly Loopio Socials
- Annual Company Retreat
- Generous Paid Time Off Program
- Team Wellness Activities
Company HQ
Chinatown, Toronto, ON
Leadership
Zak Hemraj
(Co-Founder & CEO)Progressed from Software Developer to Manager and Team Lead at Achievers within 8 years.
Matt York
(Co-Founder & CTO)Experience as Software Engineering Manager at Achievers, and Vice President of Engineering at Top Hat.
Salary benchmarks
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