Paid Search Campaign Manager/Analyst, Paperless Post
$68-80k
+ Equity
Online events & invitations platform
Be an early applicant
Online events & invitations platform
101-200 employees
Be an early applicant
$68-80k
+ Equity
101-200 employees
Company mission
To reimagine invitations through design and technology to help people connect at life’s memorable moments.
Role
Who you are
- The ideal candidate is data driven, eager to advance our executions and ways of working, challenge the status quo, and implement organization & automation across the team
- Minimum 2-3 years of experience managing paid search (SEM/PPC) accounts from either agency or in-house ecommerce roles
- Experience with tactical campaign management, including search campaign creation, keyword processes, bid optimization, bulk editing, etc
- Proficiency in Google Ads, Microsoft Ads, SA360 or any other bid and budget management platform (experience in GA4/Google Analytics is a strong plus)
- Proficiency in Excel/Google Sheets with detail-oriented approach to organizing/updating report structures and/or large datasets
- Eager to analyze data and build quantitative and qualitative skills to derive actionable insights/storytelling with context
- Enjoy and embrace finding new ways to work and improve team efficiency, without being tied to rigid processes
- Strong interpersonal skills to work with both internal and external partners
- Curious, positive, and collaborative and excited to be a part of a growing team, in a fun environment
- Excellent verbal and written communication skills
What the job involves
- Paperless Post is seeking a talented and driven performance marketer with a passion for paid search to help grow our paid marketing program and accelerate new user acquisition growth
- As a Paid Search Campaign Manager, you will work closely with team members on our Growth Marketing team to manage and optimize substantial paid search investments as well as monitor performance and cost efficiency metrics across Google and Microsoft platforms
- This is a hybrid position based in our New York City office and will report to the Senior Manager, Paid Marketing
- Own day-to-day campaign and bid management of paid search (brand & non-brand), demand gen and display campaigns across Google and Microsoft
- Own end-to-end campaign management, including bulk ad & ad copy creation, keyword research/harvesting, competitive research, bid optimization, A/B Testing etc
- Organize and regularly audit account-wide paid search shared library such as shared negative keyword list, ad creative library, assets & extension lists, placement targeting lists, and location groups
- Develop and update reports and insights on paid search campaign performance for internal collaborators and larger Paperless Post marketing team
- Track and monitor reporting of Google and Microsoft campaign results on daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis
- Frequently monitor key performance indicators and budget progress
- Routinely analyze campaigns to identify areas of opportunity; drive performance, and objective-based optimizations in partnership with Paid Marketing team members
- Develop and optimize bidding models, using advanced ad tech platforms such as SA360 or Google Analytics effectively
- Share paid search keyword trends with marketing and content teams to integrate seasonal trending search behavior into larger growth opportunities
Our take
Sending invitations to events can be tedious and time-consuming, and outsourcing design can be expensive too. Paperless Post solves this problem with its technology-led, design-first approach.
Paperless Post first launched in 2009, and since then it has become a clear market leader in a field cluttered with fairly simple design and printing tools. Part of its success stems from its early adoption of mobile phones as a platform - while initially optimized for desktop use the company worked hard to develop its platform for mobile users. This has allowed Paperless Post to consolidate its growth in spite of market changes over the years.
Paperless Post is well-positioned to see considerable growth. It will need to continue to develop its partnerships and technology in order to fend off new competitors, however. Its unique designs and partnerships with brands such as Caroline Herrera go some way to achieving this, and its understanding of communication trends: switching to text message notifications rather than email as younger people abandon email as a way to communicate - indicate that the company is still ahead of the curve.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
13% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2018
$10m
SERIES E
Apr 2014
$25m
SERIES C
Total funding: $46.4m
Company HQ
Financial District, New York, NY
Articles
Leadership
James Hirschfeld
(Co-Founder & CEO)Co-founded Paperless Post in 2007 after graduating from Harvard. Forbes 30 Under 30 in 2014.
Salary benchmarks
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