Marketing Operations Manager, Marigold

• 2–4 years of hands-on experience executing B2B marketing campaigns, with the ability to manage multiple campaigns simultaneously and strong attention to detail
• Strong working experience in HubSpot Marketing Hub, including email, workflows, landing pages, forms, lists, sequences, and reporting
• Experience supporting paid marketing campaigns through landing page creation, form setup, tracking, analysis, and post-campaign optimization
• Experience uploading, managing, and normalizing event and third-party lead lists, including consent handling and lifecycle staging
• Proven experience building nurture and follow-up programs to move MQOs through to SQOs
• Strong analytical skills with experience in influence and attribution reporting, as well as implementing data hygiene and email consent management processes

Desirable

• The Marketing Operations Manager at Marigold is a hands-on role focused on executing campaigns, building automation, and measuring performance across the full marketing funnel
• The role works primarily in HubSpot, where email programs, paid campaign support, landing pages, forms, workflows, sequences, and reporting are built and optimized
• You’ll execute email, social, paid, and event follow-up campaigns; create landing pages and forms; manage event lead uploads; build targeted nurture and follow-up sequences; and deliver influence and attribution reporting that demonstrates marketing’s impact on MQOs, SQOs, pipeline, and revenue
• While this role does not configure Salesforce, it partners closely with Revenue Operations to ensure accurate data flow between systems and reliable reporting
• Own end-to-end campaign execution and automation in HubSpot, including email, social, paid campaign support, landing pages, forms, workflows, sequences, and lifecycle programs
• Build and manage marketing automation and funnel operations, including lead nurture, re-engagement, lifecycle workflows, and event-based follow-up programs that support MQO → SQO progression
• Oversee event and third-party lead operations, including list ingestion, normalization, consent management, lifecycle staging, segmentation, and campaign attribution for webinars, tradeshows, and events
• Lead landing page and form strategy, including progressive profiling, routing logic, and A/B testing across emails, forms, pages, and CTAs to improve engagement and conversion performance
• Deliver influence, attribution, and performance reporting that connects campaigns, paid efforts, events, and sequences to engagement, MQOs, SQOs, pipeline, and revenue; build and maintain dashboards and KPIs
• Analyze funnel performance, conversion rates, and velocity to identify optimization opportunities and provide actionable recommendations to marketing leadership
• Own data hygiene, governance, and compliance, including database health, deduplication, consent management, lifecycle accuracy, deliverability, and annual cleanup processes
• Partner closely with RevOps to ensure HubSpot–CRM integration health, accurate data sync, lifecycle mappings, attribution logic, and ongoing audits of workflows, tracking, and reporting