Head of Marketing Operations, Pison
$117-150k
AI powered neural intent platform
Open for applications
AI powered neural intent platform
21-100 employees
Open for applications
$117-150k
21-100 employees
Company mission
To translate data generated by the body's natural physiological electricity into machine-interpretable events.
Role
Who you are
- Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications, or related field
- At least 3-5 years or relevant experience, with at least 1 year in a leadership role
- Proven experience building, maintaining, and improving the marketing technology stack for a SaaS business
- Strong understanding of the technology needed to operate an efficient SaaS business with a direct-to-consumer sales model
- Experience managing ecommerce websites
- Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, SMS marketing, content marketing, ecommerce CRMs, and analytic tools. Experience with Facebook, Instagram, X/Twitter, Hootsuite, Sprout Social, HubSpot, Salesforce, and Google Analytics is a plus
- Strong analytical skills to interpret data, report on marketing performance metrics, and generate insights for optimizing campaigns and strategies
- Strong leadership skills, with the ability to lead and mentor a team of marketing specialists
- Ability to work independently and as part of a team
What the job involves
- We are seeking a highly skilled and driven Director of Marketing Operations to help lead and build our marketing team
- As the Director of Marketing Operations at Pison you will play an important role in creating the Pison brand and increasing our growth
- Marketing Technology Strategy: Develop and execute a comprehensive marketing technology strategy to support the company's goals and objectives for marketing, sales, and service. Ensure that our end-to-end processes, which include both direct to consumer sales and B2B sales, are instrumented so that we can analyze and optimize our business effectiveness
- Website Management: Oversee the development, maintenance, and optimization of our website to enhance user experience, SEO, and overall web performance
- Marketing and Service Automation Administration: Manage our marketing and service automation platform, ensuring effective lead capture, lead management, email marketing, service request processes, and customer relationship management
- Integration and Automation: Implement, integrate, and maintain various marketing tools and systems to streamline marketing processes and data flow
- Reporting and Data Analysis: Analyze marketing and sales data to identify insights and trends, providing actionable recommendations to enhance campaign and sales performance. Develop and execute reports that can be used by executive, marketing, and sales management to improve business performance
- Marketing Strategy: Collaborate with cross-functional teams to ensure alignment on marketing initiatives and goals
- Team Leadership: Build and lead a team of marketing operations professionals, guiding them in executing marketing technology initiatives
- Vendor Management: Oversee relationships with external technology vendors and agencies, ensuring alignment with business goals
- Budget Management: Manage the marketing technology budget effectively and report on expenditures and ROI
- Compliance and Security: Ensure that marketing technology operations are compliant with relevant regulations and maintain data security and privacy standards
- Training and Development: Provide training and resources to the marketing team to maximize their use of marketing technology tools
Our take
Born from the personal frustration felt by co-founder Dexter Ang, whose mother suffered from ALS, Pison was created to help improve the quality of life for patients who lose the ability to speak, write, and gesture while battling the nervous system disease.
The company provides technology that allows ALS patients to interact with wearable devices and control the physical world through thinking alone. With development partners including Google, Microsoft, and Samsung, the system captures neuromuscular signals on the surface of the skin and combines them with machine learning and AI to interpret how people intend to move their hands.
Pison has raised money both through grants and traditional investment rounds, closing its Series A in 2021. This funding is being used to develop multiple market-ready products including wearables and data analysis platforms for non-medical purposes, and to increase the company’s headcount.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$0.5m
GRANT
Mar 2021
$7m
SERIES A
Total funding: $7.9m
Company benefits
- Company Retirement Plan
- Comprehensive Health & Dental Insurance
- Unlimited PTO
- Hybrid Workspace
- Commuter Benefit
- Summer Fridays
Company HQ
Leather District, Boston, MA
Leadership
Dexter Ang
(Executive Chairman & Co-Founder)After working as an Advanced Study fellow at MIT, they became a Senior Trader at Jump Trading, an algorithmic trading platform.
David Cipoletta
(CTO)Graduated from The University of Rhode Island with a Masters in Electrical and Electronics Engineering. Former Robotics Engineer for Charles River Analytics.
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