Co-star is one of the most popular astrology apps in the world right now. Users input their time and place of birth, Co-star then uses AI to analyze data from NASA, providing a personalised daily horoscope for every user.
Powered by a balance of AI and human focused astrology, as well as a clean user experience, the Co-Star app’s popularity has surged. It has over 30 million registered accounts, and around 25% of all young women aged 18-25 in the US have used it. Remarkably, the company claimed to have not put any real marketing effort into this huge uptick.
Whether or not the field remains so popular over the next few years remains to be seen, but the fact that Co-Star has developed a new astrology machine that uses ChatGPT to answer users' questions shows its well set to draw further interest in the company.
Freddie
Company Specialist at Welcome to the Jungle