Customer Acquisition Manager, 3Commas
Crypto trading bots & automation platform
Job no longer available
Crypto trading bots & automation platform
101-200 employees
Job no longer available
101-200 employees
Company mission
to offer an all-in-one solution for managing crypto assets across major exchanges, offering reliable trade execution, portfolio analytics, and more
Role
Who you are
- The ideal candidate will have a strong track record of building and scaling acquisition strategies, particularly within the tech and financial sectors
- 3-5 years of experience in customer acquisition, focusing on affiliate marketing, paid advertising, and partnerships in fintech or web3
- Proven ability to build and scale acquisition programs with measurable results
- Strong analytical and data-driven approach to optimize performance
- Experience managing relationships with KOLs and external agencies
- Strategic thinker with a hands-on, results-oriented mindset
- Skilled at identifying growth opportunities and achieving ambitious goals
- Deep understanding of fintech and/or web3 trends
What the job involves
- We are looking for an experienced, hands-on Customer Acquisition Manager who can drive our growth by spearheading affiliate programs, paid media campaigns, KOL partnerships and SEO
- Scale our affiliate acquisition efforts using our best-in-class affiliate program
- Identify, onboard, and maintain strong relationships with key affiliates and KOLs
- Monitor and optimize affiliate performance to maximize reach and conversions
- Oversee and manage a Junior Affiliate Specialist, providing guidance and support to optimize affiliate relationships and performance
- Identify and acquire new KOLs, affiliates, and ambassadors to expand 3Commas’ reach
- Build and nurture long-term partnerships with KOLs to drive engagement and brand visibility
- Actively manage and grow the affiliate network by onboarding new partners each month
- Plan, execute, and oversee paid marketing initiatives to enhance customer acquisition
- Collaborate with internal teams to manage and optimize campaigns
- Test new paid acquisition initiatives, focusing on high ROI opportunities
- Assess the potential for onboarding an external marketing agency to impact customer acquisition
- Manage an SEO expert and coordinate efforts with an external SEO agency to develop and implement strategies that increase organic search traffic
- Ensure effective collaboration between the SEO team and other marketing functions to improve search engine rankings
- Oversee SEO performance analysis and work with the team to adjust strategies and improve results
- Track, analyze, and report on the performance of acquisition campaigns and affiliate activities
- Use data-driven insights to refine strategies and provide actionable recommendations to the marketing team
- Regularly update the team on progress towards OKRs and strategic goals
Our take
Crypto trading can be a labour intensive and time consuming process, so 3Commas sets out to solve this problem with its automatic crypto trading platform. The platform allows users to trade continuously and automatically using trading "bots". Its centralised approach is designed to help users to stabilise their crypto earnings, with bots operating across exchange platforms like Binance and Coinbase.
Boasting over 220,000 users, the popularity of the platform is testament to the growing demand for faster and more accessible crypto trading solutions. Despite security concerns in 2022 over 3Commas staff leaking API keys, the company went on to enjoy substantial funding that same year. This is being used to improve its machine learning and expand its research and development team.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Sep 2022
$37m
SERIES B
Nov 2020
$3m
SERIES A
Total funding: $40m
Company HQ
Wickhams Cay 1, Road Town, Tortola
Leadership
Yuri Sorokin
(Co-Founder & CEO)Yuri is also the co-founder of Smile Research where they have served as the COO since 2020. Previously, they co-founded DeCommas.io and Healthiest.mobi.
Mike Goryunov
(Co-Founder)Mike is also the co-founder of Playoff. Previously, they served as the CMO of PlanB Media and Rollad and as the Head of Media Buying at Soloway.
Andres Susi
(Co-Founder, Board Member & CSO)Andres previously spent nearly 18 years at MTVP as an Investment Manager and Partner. They were also an Advisor at Robot Vera for nearly 2 years.
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