Senior Demand Generation Manager/Lead, Air
CA$68.3-147k
+ Equity
More information about location
3 days a week in office
Cloud-based storage for images and videos
Be an early applicant
Cloud-based storage for images and videos
101-200 employees
Be an early applicant
CA$68.3-147k
+ Equity
More information about location
3 days a week in office
101-200 employees
Company mission
To make creativity easy, fast and fun. Air rethink traditional cloud storage, and make it easier for companies to get from a brainstorm to the final deliverable.
Role
Who you are
- 5-7+ years of of demand gen or growth marketing experience in B2B SaaS, preferably with experience at early- to mid-stage startups
- Experience standing up new demand generation or growth programs
- Strong viewpoints on what works in B2B growth, but you're not precious about them — you love to challenge your own assumptions through rapid testing
- A mix of analytical and creative. You're willing to try fresh approaches that might just change how marketing is done in our category
- Proven track record of driving measurable results through multi-channel marketing campaigns
- Strong analytical skills with the ability to make data-driven decisions and articulate ROI
- Experience managing meaningful budgets for paid acquisition and optimizing for efficient growth
- Familiarity with marketing automation platforms, CRM systems, and analytics tools
What the job involves
- We're at an inflection point in our growth journey. Having recently closed a Series B, we're moving from the "build stage" to the "growth stage" with a focus on finding "go-to-market fit." Our goal is to predictably land and expand customers at scale, and we need a growth leader to help us get there
- In this role, you'll be a core part of our newly formed marketing team, driving lead generation and conversion optimization to fuel our sales pipeline. You'll report to the Head of Marketing and work closely with sales, product, and our content team to create a repeatable, scalable growth engine
- Lead demand generation: Design, execute, and optimize multi-channel campaigns, including account-based marketing, to drive qualified leads for our sales team
- Own performance marketing: Manage paid acquisition channels (SEM, social, display) to efficiently acquire new prospects, continuously improving CAC and conversion rates
- Optimize the funnel: Analyze the full marketing and sales funnel to identify bottlenecks and opportunities, implementing tests to improve conversion at each stage
- Improve our marketing infrastructure: Help ensure our marketing tech stack enables proper attribution, and create dashboards to track performance
- Manage external growth partners: Leverage contractors and agencies to scale your impact
Our take
Every day, marketers waste countless hours organizing, finding, approving, and sharing content — this mindless work gets in the way of the creative process. Air's product automates these tasks, giving creators back time to do what they do best: create.
Air works as a cloud collaboration platform that negates the need to move items to and from the cloud when working with visual content. Teams can use the platform to search, review, and manage all their content in one place. Users can migrate their content from Dropbox or hard drives, and once all assets are in Air, the platform automates the work and keeps the library organized.
Air's 2022 round of funding from Tiger Global Group and Headline is being used to build out more product features and expand the team. Further, over recent years that has been a rapid surge in the cloud collaboration market, which is forecast to surpass $50 billion by 2025. Air is therefore operating well in a market that is expected to see significant growth.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jan 2025
$35m
SERIES B
Jan 2022
$10m
EARLY VC
Total funding: $70.5m
Company benefits
- Air contributes 90% to medical, dental, and vision insurance and 75% to dependent coverage
- Employees also have life insurance, disability insurance, and membership to One Medical
- 401k program
- Commuter benefits
- Generous work from home stipend
- Professional development reimbursement
- Unlimited vacation days
Company HQ
Gowanus, NY
Leadership
Shane Hegde
(CEO & Co-Founder)Studied Science at Stanford. Co-Founder & CEO of Swap Mobile. An Investor at HPS Investment Partners. Chief Digital Strategist at REVOLT MEDIA & TV.
Tyler Strand
(CTO & Co-Founder)Studied Computer Science at Stanford. Co-founder & CEO of hostess.fm. Worked for over a year at Beatport, from Product Manager to Director of Product. Was Partner & Director of Product Management at Postlight.
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