Senior Integrated Marketing Manager, Pluralsight
$91.4-127k
Technology workforce development company
Posted today
Technology workforce development company
1001+ employees
Posted today
$91.4-127k
1001+ employees
Company mission
To inspire and empower the tech workforce to achieve their goals.
Role
Who you are
- You enjoy learning and are open to new ways of doing things
- You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
- When communicating you are self-aware, insightful, and proactive
- You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link
- You believe in continuous improvement and request frequent feedback from others
- Demonstrated knowledge and success in a B2B integrated marketing role with comparable scope and responsibility
- A strategic attitude paired with tactical strength—able to see the big picture and dive into the details
- Strong experience developing creative briefs and working alongside internal creative teams to bring ideas to life
- Strong background in email marketing, with a solid understanding of standard methodologies, segmentation strategies, and performance optimization
- Tried ability to drive measurable outcomes across growth, adoption, customer retention, and overall campaign effectiveness
- Exceptional written communication skills, with the ability to tailor messaging for both technical and non-technical audiences
- Adept at building alignment across teams and confidently presenting program strategies and recommendations to senior leadership
- Highly organized with strong project management capabilities, ensuring timely and efficient execution of marketing initiatives
- Self-starter with ability to effectively manage multiple projects simultaneously and a drive to make a significant impact
- Requires a minimum of 8 years of related or equivalent experience; or 6+ years with an advanced degree
What the job involves
- As a Senior Integrated Marketing Manager, you will lead the strategy, planning, and execution of full-funnel marketing campaigns that generate leads, drive product adoption and support customer renewals for Pluralsight’s B2B segments
- You will be responsible for orchestrating seamless, cross-channel customer experiences by aligning efforts across key teams—including media, creative, events, demand generation, web, and revenue
- In this strategic role, you’ll ensure that every prospect and customer touchpoint reflects a cohesive and high-quality Pluralsight experience
- Drive end-to-end campaign execution: from strategy and collaborator alignment to kickoff, creative development, and performance analysis
- Translate business objectives into impactful, customer-centric marketing strategies that connect across every stage of the buyer journey
- Develop strategic, integrated campaign briefs and partner with stakeholders from kickoff to launch to ensure alignment, clarity, and creative impact
- Review all campaign creative assets, provide thoughtful feedback, and coordinate stakeholder approvals to maintain consistency and quality
- Own and lead the B2B email marketing calendar, prioritizing and organizing inputs from multiple teams to ensure timely and effective communications
- Partner closely with Marketing Operations, MarComms, and Data teams to drive seamless execution of email campaigns
- Champion deep collaboration with key cross-functional teams—digital, revenue, enablement, public sector, and more—to ensure every touchpoint delivers a seamless, unified brand experience
Application process
- Applications must be submitted within 90 days after the initial posting date to be considered
Our take
Pluralsight is dedicated to closing the global tech skills gap, a mission that has become increasingly urgent as industries worldwide face a growing shortage of IT talent. This high demand for upskilling makes Pluralsight's online training services more relevant than ever.
Founded in 2004, Pluralsight has matured into a prominent player in the online upskilling industry. The company has been significant growth in recent years, capitalizing on the surge in demandf fbefore many competiting startupos emerged. Depsite facing competition from major players like Grow with Google and UDemny, Pluralsight has maintained its strong position.
Though Vista Equity Partners' 2021 acquisition has brought some challenges, Pluralsight, once a unicorn startup now a public company, continues to thrive. With numerous partnerships with NGOs, educational institutions, and corporations, Pluralsight remains a key player in tackling the tech skills shortage.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2016
$30m
SERIES C
Aug 2014
$135m
SERIES B
Total funding: $195m
Company benefits
- Unlimited PTO
- Summer Fridays
- Holidays
- Parental Leave
- Medical, Dental and Vision
Company HQ
Draper, UT
Leadership
Aaron Skonnard
(Co-Founder & CEO)Worked as a DevelopMentor Author, and was President of Skonnard Consulting. In 2004, left a Neumont University Associate Professorship to co-found Pluralsight.
Fritz Onion
(Co-Founder)Started as an Oracle Software Engineer after a degree at Harvard, and then spent 10 years as a DevelopMentor Instructor. Subsequently co-founded Pluralsight in April 2004, serving as Content Advisor.
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