Principal Sales & Business Development Representative, Harbinger Motors

• MBA preferred, in business, marketing or a related field. Will accept bachelor’s degree for motivated candidates with on point experience
• Outstanding communication skills, both written and verbal, with the ability to engage and build rapport with potential customers, including executive-level stakeholders
• Self-motivated, proactive, and target-driven with a strong desire to succeed
• Strong analytical skills with the ability to conduct research and derive insights to support sales strategies
• Strong organizational skills and attention to detail
• A positive attitude, eagerness to learn, and passion for Harbinger’s mission of transforming the medium-duty transportation segment with zero emission vehicles

Desirable

• We are looking for a highly motivated and results-driven Principal - Sales & Business Development to join our dynamic sales team
• As an SDR, you will play a critical role in the early stages of the sales cycle by identifying and qualifying potential customers, including major corporations, government entities, and other commercial and specialty vehicle purchasers
• You will be responsible for generating leads, reaching out to prospects, and setting up meetings for the sales team to close deals, as well as supporting those deals through completion
• Additionally, you will serve a critical function for the company’s sales and marketing teams by leading research and analytics projects to support strategy development, market segmentation, sales enablement
• Research, identify, and generate high-quality leads through a combination of outbound prospecting, AI-driven insights, and networking
• Develop and execute multi-channel outreach strategies, leveraging email, phone, social media, targeted marketing and industry events
• Maintain accurate and up-to-date records of all interactions, leads, and opportunities in the CRM system
• Qualify leads based on strategic business criteria, ensuring alignment with sales objectives and revenue potential
• Meet or exceed weekly, monthly and quarterly lead generation and meeting or demo scheduling goals
• Work closely with Account Executives and Sales Managers to ensure smooth handoff of qualified leads and maintain a seamless sales process
• Schedule, book meetings or product demos, and provide support for the sales team with qualified leads
• Develop and optimize sales enablement materials, including market insights, competitive positioning, and customer profiling
• Conduct in-depth research on industry trends, market segmentation, and competitive landscapes to support sales strategy development and creation of sales and marketing materials
• Lead analytics projects and develop models to identify opportunities for sales growth and optimize targeting strategies
• Provide actionable insights through data analysis, modeling and segmentation to improve prospecting efficiency and sales enablement
• Develop reports and presentations to communicate findings and recommendations to sales and marketing leadership
• Utilize AI-powered sales and lead generation tools to optimize prospecting efforts, automate tasks, and improve engagement strategies