Senior Marketing Operations & Technology Manager, Fivetran

• 6+ years of experience in marketing technology, marketing operations, or related systems roles in B2B SaaS or high-growth environments
• Deep hands-on experience with marketing automation and CRM platforms, particularly Marketo and Salesforce
• Proven ability to configure, troubleshoot, document, and optimize complex integrations and data flows
• Hands-on experience with modern analytics and transformation tools such as Looker, Hex, Fivetran, Census
• Strong understanding of lead management, attribution methodologies, tracking design, and data hygiene best practices
• Proficiency in API integrations, tagging strategies, and data validation workflows preferred
• Strong problem-solving skills with the ability to balance strategic thinking and tactical execution
• Clear communicator who can translate technical concepts into business impact and influence cross-functional stakeholders
• Ability to prioritize effectively in evolving environments while building scalable, repeatable processes

Desirable

• Fivetran is building data pipelines to power the modern data stack for thousands of companies
• We’re looking for a Senior Marketing Operations & Technology Manager to architect and scale the systems that power our marketing engine
• This role sits on the Marketing Operations Team at the intersection of Marketing, Revenue Operations, Systems Engineering, and Analytics
• You will own the strategy, architecture, and execution of our marketing technology ecosystem—driving performance across demand generation, lifecycle, attribution, experimentation, and analytics
• You’ll ensure our systems are integrated, our data is trusted, and our infrastructure scales with predictable growth
• This is a hands-on, high-impact role for someone who enjoys building, optimizing, and solving complex technical challenges in a fast-moving environment
• Own and evolve the end-to-end marketing and revenue technology ecosystem, ensuring scalability, performance, and cross-system alignment
• Architect and maintain integrations and data pipelines across Marketo, Salesforce, enrichment tools, engagement platforms, and warehouse layers
• Advance practical AI applications using OpenAI and Claude across marketing operations, automating workflows and enabling smarter segmentation, orchestration, insights generation, and predictive use cases
• Design and optimize lead lifecycle infrastructure, including routing, scoring, enrichment, segmentation, and orchestration, to improve speed-to-lead and pipeline velocity
• Operationalize lifecycle and demand programs at scale, enabling experimentation, personalization, audience activation, and measurable performance across channels
• Build and maintain attribution, experimentation, and reporting frameworks that deliver actionable insights from first touch through revenue
• Establish strong data governance and observability practices, proactively identifying and resolving system issues to increase reliability and stakeholder trust
• Translate marketing and GTM requirements into scalable technical solutions that balance speed, flexibility, and long-term maintainability
• Evaluate, implement, and optimize marketing technologies as our go-to-market strategy evolves
• Create documentation, enablement resources, and governance frameworks that improve adoption and reduce operational friction
• Technologies You’ll Use:
• Marketo, Salesforce, Demandbase, Drift/Chat, Bizible, LeanData, Looker, and related enrichment and AI tools