Product Marketing Manager, SpecterOps
Identity Security
$135-160k
+ Stock Options + Bonuses
More information about location
Adversary-focused cybersecurity solutions
Be an early applicant
Adversary-focused cybersecurity solutions
101-200 employees
Be an early applicant
$135-160k
+ Stock Options + Bonuses
More information about location
101-200 employees
Company mission
To enable its clients and community to defend against adversaries through education, visibility, and proactive countermeasures.
Role
Who you are
- 5+ years of B2B product marketing experience in cybersecurity, with direct exposure to identity security, IAM, PAM, or related domains
- Proven track record of creating effective product positioning, messaging, and go-to-market strategies
- Strong storytelling and content creation skills, with the ability to simplify complex technical topics for multiple audiences
- Experience supporting enterprise sales teams with enablement and competitive intelligence
- Ability to collaborate effectively across functional teams in a fast-paced, remote-first environment, delivering work assignments independently with minimal direction
- Experience with Identity directory tools, such as Active Directory, Entra ID, Okta IAM, Ping, or CyberArk Workforce Identity
- Strong analytical skills to assess market trends, competitive positioning, and campaign performance
- Excellent written and verbal communication skills
- Bachelor's degree or equivalent experience; technical or security-related background a plus
What the job involves
- SpecterOps is seeking a Product Marketing Manager to lead go-to-market strategy and messaging for our Identity Attack Path Management solutions.
- In this role, you’ll connect our innovative technology to customer needs, helping security teams understand and solve identity-based risks which often show up as attack paths.
- You’ll collaborate closely with Product Management, Sales, Marketing, and Customer Success to ensure our positioning resonates and drives adoption in the market
- We’re looking for a storyteller and strategist with a strong understanding of cybersecurity, particularly in identity security, and a passion for translating complex technical concepts into compelling value propositions.
- This is a high-impact role that will influence everything from messaging to product launches to sales enablement
- Develop and refine messaging, positioning, and narratives that differentiate SpecterOps in the Identity Security market
- Lead go-to-market strategy for new features, capabilities, and product launches in collaboration with Product, Sales, Marketing and Customer Success teams
- Build and maintain competitive intelligence to help Sales effectively position against alternatives and competitors
- Create compelling sales enablement materials including pitch decks, solution briefs, battlecards, and customer case studies
- Partner with Demand Generation to develop campaign content that drives awareness, engagement, and pipeline
- Conduct market research to identify trends, buyer needs, and opportunities within Identity Security and related segments
- Collaborate with Customer Success and Sales to capture and amplify customer stories and proof points
- Serve as a thought leader internally and externally on identity security topics, contributing to webinars, blogs, and industry events
Our take
As the onslaught of cybersecurity threats rises and evolves, SpecterOps takes an adversary-focused approach to defend its clients against harmful attacks. Adversary-focused cybersecurity goes above and beyond defense measures to actually impose costs and threats on the attackers, acting as a deterrent for potential hacks.
The old saying “the best defense is a good offense” is relevant here, and SpecterOps, with a co-founder with a background doing similar for the US Marines, has plenty of experience deflecting cyber threats. The company’s Bloodhound software maps and removes potential attack paths and choke points and consults on how companies can improve security. Bloodhound was initially leveraged by penetration testers but has found wider adoption over the last two years, with its customer base growing by 600% in that time. Clients include Capital Group, Woodside Energy, and the University of Texas.
This proactive approach to defense has drawn in considerable investment, SpecterOps having raised two rounds of series A in 2023 and further VC in 2024. This funding will go towards accelerating what is already a highly popular cyber defense product.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2025
$75m
SERIES B
Jul 2023
$8.5m
SERIES A
Total funding: $108.5m
Company benefits
- Health/Dental/Vision: 100% covered for both the employee and their family
- A flexible and generous time off policy
- 401(k) with up to 4% company match
- Equity and a potential bonus based on company performance
- $225 monthly internet and cell phone stipend
- $1,000 annual technology / marketing budget
- $5,000 annual training/conference budget
- In person and virtual employee events throughout the year
Company HQ
Alexandria Historical District, Alexandria, VA
Leadership
David McGuire
(CEO)Previous Vice President of Veris Group, OST Panel Vice Chair of the National Board of Information Security Examiners, Senior Information Assurance Engineer at SRA International, and Global Network Exploitation Vulnerability Analyst at United States Marine Corps.
Jason Frank
(COO)Previous Director of the Adaptive Threat Division for Veris Group, Mentor at LLC SANS Institute, and Information Assurance Engineer at SRA International.
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