Marketing Manager, Amazon
Marketing Strategy and Programming, Whole Foods Market
$80.6-141.1k
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
$80.6-141.1k
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content
Desirable
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
What the job involves
- The Marketing Manager II leads marketing programming for the Marketing Strategy and Programming, Whole Foods Market team
- This team member will work in close partnership with category merchants and internal marketing teams to define, execute and measure programs and related category marketing initiatives and promotions
- This team member must be customer obsessed and strategically minded as well as a meticulous executor and capable of managing multiple projects within a fast-paced environment
- It will be imperative that this team member have strong business acumen, sound customer understanding and possess strong knowledge of retail marketing
- Own events and/or programs from brief creation to go-to-market for assigned categories and events
- Develop strong and collaborative working relationships with the broader marketing strategy and programming team
- Define and communicate program objectives, strategies, requirements, and updates to key stakeholder groups
- Partner with internal merchandising, channel and creative teams to ensure program marketing plans deliver on aligned to objectives and strategies
- Ensure accuracy across all event, promotion, and category marketing deliverables and assets
- Work closely with analytic teams to translate insights into action and report on program performance
- Support the execution of other related promotion and category marketing efforts for assigned categories
- Serve as a steward and champion for Marketing efforts with internal and external teams
- Support other projects, as assigned
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
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