Brand Manager, Pernod Ricard
Architecture & Activation, Scotch, 12 Months FTC
+ Share incentive plan
Wine and spirit seller
Be an early applicant
Wine and spirit seller
1001+ employees
Be an early applicant
+ Share incentive plan
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- Interest in product development and innovation
- Analytical skills and data driven mindset
- Ability to summarise and recommend
- Creative eye and interest in working hand in hand with creative partners
- 1st experience in brand management within a consumer goods or premium brand environment
- Strong project management and communication skills, with the ability to work cross-functionally and manage multiple priorities
- A passion for brand storytelling, consumer engagement, and delivering high-quality brand experiences
- Ability to work with multiple cultures through multiple geographies
What the job involves
- This position sits in our Chivas Brothers business
- At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe
- The Speciality whiske(y)s brand portfolio consists of The Glenlivet, one of the leading Single Malt brands, Aberlour, Scapa, Secret Speyside and several Irish Whisky boutique brands including Redbreast, the Spot range, Method & Madness etc
- The Brand Manager, Architecture & Activation will drive the strategic development and execution of brand architecture and activation initiatives to enhance brand equity and market presence
- Key missions include for instance:
- The Glenlivet Core Range – Innovation Pipeline:
- Support the restage, range expansion and limited-edition creation around The Glenlivet core aged whiskies : 12YO, 15YO and 18YO
- Analyse category dynamics and consumer trends to identify “white spaces” opportunities and adapt innovation strategy accordingly
- Work hand in hand with the culture & creativity studio, the product development team, the consumer insight team and the finance team to bring to bring to life clear and simple concept, premium design as well as desirable packaging
- Collaborate with the Glenlivet Coms & Content Creation team to bring to life key visuals and assets for these core new products
- Develop compelling sell in documents and toolkit
- Develop launch event in collaboration with the PR and Events Centre of Excellence
- Manage timelines, budgets, and stakeholder communication to deliver projects at the highest quality standard, on time and within scope
- The Glenlivet Core Range - Market Exclusives:
- Support the restage, range expansion and limited-edition creation around The Glenlivet core aged whiskies for specific markets like the USA, Taiwan or Global Travel Retail
- Work hand in hand with these markets and their consumer insight team to bring to life market exclusive relevant innovation
- Collaborate with the Glenlivet Coms & Content Creation team to bring to life key visuals and assets for these market exclusives
- The Glenlivet Core Range – Gifting Strategy:
- Define the Glenlivet core range gifting strategy through a market and competitive audit
- Bring to life the gifting packs in coordination with the creative, finance and product development internal stakeholders
- Ensure shelf stand out via premium festive packaging and consumer relevance via compelling story telling
- Collaborate with the Glenlivet Coms & Content Creation team to bring to life key visuals and assets for these festive packs
- Others:
- Financial : lead budget management for The Glenlivet Core Range
- Education : develop education content for The Glenlivet Core Range
- IBP : be the main contributor for The Glenlivet Core Range to the bi-annual Integrated Business Planning summarising the brand activities and key initiatives
- Competitive intelligence : become the point of reference for the team about any The Glenlivet Core Range competitor new news
- Who you’ll be working with:
- Internally, you’ll work with Marketing Manager, Shopper Marketing, Consumer Insights, Commercial teams, and cross-functional colleagues in NPD and packaging
- Externally, your contacts will include creative agencies, production partners, and brand ambassadors involved in campaign delivery and brand education
Application process
- End Date: May 10, 2026
Salary benchmarks
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralised group. While the global organisation operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customers’ needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Company HQ
L'Europe, Paris, France
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
Share this job
View 23 more jobs at Pernod Ricard