Senior Marketing Manager, Lloyds
Corporate & Institutional Banking
£90.4-106.4k
+ Annual bonus award, subject to Group performance + Share schemes including free shares
Retail and commercial bank
Be an early applicant
Retail and commercial bank
1001+ employees
Be an early applicant
£90.4-106.4k
+ Annual bonus award, subject to Group performance + Share schemes including free shares
1001+ employees
Company mission
To support families and businesses, helping them to take the next step, whatever that may be.
Role
Who you are
- Relevant experience in B2B marketing, with knowledge of Financial Services Marketplace
- A strong technical understanding of a broad range of all marketing channels and the media landscape
- Experience of influencing and building relationships with senior leaders
- Strong inspirational leadership of communications specialists
- Excellent communication (written and verbal) and confident presentation skills
- A strong eye for detail and consistency
- The ability to work cohesively with colleagues from various fields to drive impact, being collaborative and driven
- Strong expertise in creating integrated campaigns with proven results
- Content writing skills with proficiency in English
- Expertise in digital marketing
- Strong analytical skills with ability to quickly understand and learn complex subjects
- Ability to work with a matrix reporting structure
- Good commercial awareness to recognise profit levers of the B2B industry
What the job involves
- As a Senior Marketing Manager for Lloyds Corporate and Institutional Banking (CIB) division, you’ll play a pivotal role in accelerating growth by developing the marketing strategy and delivering integrated campaigns and events alongside the business
- You will plan, lead and deliver all Lloyds Bank/BoS Corporate & Institutional (CIB) end to end marketing communications, including content and thought leadership, Account Based Marketing, events and sponsorships, social media etc – inspiring your team of marketing managers and agency partners, to deliver creative excellence and effective media planning
- You will be part of the wider B2B marketing team and will be a team player
- As a natural communicator, building effective links with business counterparts and agency partners alike will be a key part of your role to influence, inspire and win support at all levels
- B2B Marketing Experience is essential, but so too is attitude
- We value individuals who bring ideas, energy and a ‘can do’ approach to overcome hurdles and drive projects through to timely completion, with an eye for detail and an ability to meet deadlines in a fast-paced environment
- You'll be a leader who is able to direct, influence and collaborate both within Brands, Marketing and Experience and the wider CIB business unit to develop and deliver the CIB marketing communications & events plan that delivers against our strategic objectives
- You will own and lead integrated marketing campaigns to significantly drive engagement and consideration, delivering commercial impact through best-in-class creative execution
- Ownership of the CIB marketing budget, interlocking with the CIB business and ensuring ongoing optimisation
- You will have the gravitas and impact to operate at a senior manager level. You’ll use strong storytelling skills, both written and verbally, in how you present your communication recommendations in line with priorities
- Own the day-to-day relationship with our internal and external agency partners, ensuring we maintain strong and effective relationships which result in excellent work
- Building strong relationships, influencing and working with internal stakeholders across the Corporate & Institutional Banking business
- Embody a culture of excellence and ensure we have the right people on the right problems and the team are fulfilled in their work
- Be a bar raiser, innovating across our channel mix to ensure our go-to-market strategy for our B2B campaigns are best in class
- Ensure the successful and compliant delivery of campaigns to budget and time
Application process
- End Date: July 4, 2025
Salary benchmarks
Our take
Lloyds Bank, part of Lloyds Banking Group, began operations back in 1765 and is nowadays one of the UK’s leading retail and commercial banks. As with many leading banks, the company has dealt with its share of controversy – including for its handling of PPI complaints in 2015, and the 2009 European Commission ruling that forced it to part ways with TSB – but it has nonetheless stood the test of time and worked to build back its public reputation in the wake of these setbacks.
Of the company’s 26 million customers, over 18 million of them are online, making it the largest UK digital bank. As part of its ongoing digital transformation, the company is seeking to put the cloud at the front of its services and systems, and has cited intentions to invest heavily in overhauling its current technology infrastructure. All this seeks to serve the modern banking customer, and to compete with the fast-increasing number of alternative banking options appearing on the market.
Recently, Lloyds Bank has shown great interest in facilitating innovation in the industry, joining as a partner on FinTech Action Labs (a FinTech accelerator programme) to bring its industry expertise to early-stage FinTechs. As well as investment in digital transformation and AI, the company is enhancing its wealth product and corporate banking offerings, as well as expanding its partnerships with digital banking companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Flex cash: This is 4% of your basic salary and can be used to spend on the benefits of your choice, or you can choose to take it as a cash top up in your monthly salary.
- A generous holiday allowance: You’ll be eligible for a minimum of 22 days holiday (excluding bank holidays), rising to 30 days based on length of service and grade.
- A flexible way of working: Whether you want flexibility over your location or when you log on, together we can create an approach that works for you and for the business.
- Family leave: Up to 63 weeks of maternity or adoption leave. Statutory maternity or adoption pay is available for 39 weeks, and 20 weeks will be enhanced to the equivalent of full pay. Partners can have six weeks of fully paid paternity leave.
- Health insurance: Our company funded Private Medical Benefit provides all colleagues with access to good quality medical care, including accommodation, nursing care and specialist advice.
- Colleague Offers: Get discounts on everything from electrical items to cinema tickets and weekly food shopping. You can share this benefit with up to ten family members or friends.
- Financial products: Take advantage of our great financial products, some at a discounted rate, including current accounts, home and car insurance and loans.
- Share plans: Participate in Sharematch and receive matching shares of up to £45 a month from the company, and you can choose to participate in Sharesave, our combined savings and share option plan.
- Pension: We offer a generous pension plan, with all joiners being automatically enrolled in our 'Your Tomorrow' scheme. You can decide how much you save and get a say in where your contributions are invested.
Company HQ
City of London, London, UK
Leadership
Charlie Nunn
(Group Chief Executive, not founder)Spent nine years at HSBC, including as Group Head of Wealth Management and Digital, and as CEO of Wealth and Personal Banking.
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