Digital Marketing Lead, CookUnity
B2B
$75-85k
Ready-meal delivery marketplace
Be an early applicant
Ready-meal delivery marketplace
501-1000 employees
Be an early applicant
$75-85k
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- 3–6 years of experience in lifecycle marketing, CRM, or demand generation
- Owner mindset: identify gaps and build scalable systems to solve them
- Experience with tools like Salesforce, Klaviyo, Mailchimp, OneSignal, Zapier, etc
- Strong understanding of the full funnel and conversion across the customer journey
- Data-driven, with a focus on pipeline and revenue impact
- Ability to leverage generative AI to increase output quality and speed
What the job involves
- The B2B team operates like a startup within CookUnity — entrepreneurial, fast-paced, and innovative, charting a bold new path by bringing exceptional culinary experiences to businesses, organizations, and their employees
- This role reports directly to the Head of B2B and works closely with sales, marketing, operations, and product around strategy and execution
- CookUnity’s B2B team is scaling fast, and we need someone who can build and own the systems behind that growth
- This role sits at the intersection of demand generation and marketing operations
- You'll own the infrastructure that moves leads through the funnel, converts pipeline, and keeps our reporting honest
- In this role, you will drive performance across the full inbound funnel, from lead capture and nurture to Smart Fridge user engagement and retention, while continuously improving how our marketing systems operate
- This is not a campaign execution role; it’s a systems and ownership role where you build, optimize, and scale the efforts that power growth
- Success in this role will be defined by measurable improvements across the funnel, including increased lead-to-meeting and lead-to-SQL conversion rates, as well as growth in overall SQL volume and marketing-driven pipeline
- You will ensure faster inbound lead response times, improve event-to-SQL conversion rates, and drive higher Smart Fridge engagement
- Additionally, you will establish clean, reliable reporting and contribute to stronger SEO-driven inbound performance
- Build and optimize nurture systems to improve lead-to-meeting and SQL conversion
- Own inbound lead flows with real-time follow-up and segmentation
- Improve lead quality via scoring, triggers, and funnel optimization
- Partner with Sales to drive pipeline contribution, not just leads
- Own CRM structure, data integrity, and lead flow across systems
- Maintain lifecycle stages, routing, and data hygiene
- Define and track funnel KPIs
- Identify gaps and proactively improve processes
- Own external SEO agency performance and deliverables
- Align on content, landing pages, and technical SEO priorities
- Hold agency accountable for traffic, rankings, and inbound leads
- Be able to step into SEO shoes and tackle changes when required
- Drive B2C engagement via Klaviyo and OneSignal
- Build real-time triggers for email, SMS, and push notifications
- Optimize for weekly active users and repeat usage
- Use AI to generate and optimize lifecycle content at scale
- Build automation across Salesforce, Klaviyo, Mailchimp, and OneSignal
- Eliminate manual processes and improve system efficiency
- Own dashboards and reporting across lifecycle and demand gen
- Track conversion rates, SQL volume, and pipeline contribution
- Deliver insights and executive summaries with clear recommendations
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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