CRM Lead, Luko

• 5-6 years of experience in CRM, with a deep understanding of Braze or Salesforce Marketing Cloud
• Native French speaker with fluency in English
• Proven leadership skills with a talent for developing and hiring top performers
• Strong copywriting skills; you’re comfortable creating customer-facing content independently
• Highly organized with strong analytical abilities, driven by data and KPIs
• Proficient in tech and data environments; comfortable managing data variables, working with HTML, and setting up campaigns across various tools and back-end systems (CRM, CMS, etc.)
• Entrepreneurial and results-oriented mindset with a strong “test and learn” approach
• Hands-on attitude, with the ability to lead CRM initiatives in collaboration with multiple departments
• Keen interest in tech news and CRM best practices, always seeking new insights to enhance our approach

Desirable

• As Lead CRM, you’ll be responsible for managing and elevating Customer Marketing at Allianz Direct France
• You will play a pivotal role in driving customer acquisition, engagement, and retention across both Home and Travel insurance markets
• Working closely with the VP of Marketing for Allianz Direct France, you’ll help foster a stellar, industry-leading client relationship
• Define and execute the CRM strategy across all channels, aligning the CRM team roadmap with overall business objectives
• Coordinate CRM initiatives to fuel growth while ensuring all teams (Growth, Brand, Ops, Finance, Product) present a unified experience to the customer
• Lead CRM strategies for lead acquisition, customer lifecycle management, and retention efforts
• Collaborate with cross-functional teams, such as Product (for product developments) and Ops (for churn analysis) to enhance customer experience and loyalty
• Design and implement best-in-class multichannel retargeting journeys (Email, SMS, Push)
• Develop and refine CRM campaigns with a focus on automation, personalization, benchmarking, and innovative A/B testing
• Leverage customer insights to identify new opportunities, optimize flows, drive upsell and cross-sell initiatives, and implement retention strategies
• Analyze campaign and initiative performance, tracking CRM metrics (conversion rate, customer lifetime value, persistency, engagement, uplifts, and incremental gains)
• Share best practices across European markets (Germany, Netherlands, Spain, Italy)
• Support any CRM tool migrations as needed
• Manage the CRM budget, ensuring optimal resource allocation
• Negotiate contracts with partners (e.g., tool providers) to maximize ROI
• Lead and mentor a CRM Specialist, and scale a team of CRM Managers to drive performance, innovation, and growth

• We usually respond within a week
• 1. First interview/ Introduction call with Alison, from the people team
• 2. Interview with VP Marketing
• 3. Case study + debrief with the team
• 4. Lukofit Interview with Fanny, CEO of Allianz Direct France