Digital Marketing Manager, Barracuda Networks
$117-132k
OTE
Offers equity, in the form of non-qualifying options
Cybersecurity solutions
Job no longer available
Cybersecurity solutions
1001+ employees
Job no longer available
$117-132k
OTE
Offers equity, in the form of non-qualifying options
1001+ employees
Company mission
To protect and support its customers for life.
Role
Who you are
- This individual should be familiar with and able to execute paid search and SEO tactics and strategy, understand the role that a website, content and retargeting plays in a prospect and customer experience, and strive to use analytics to constantly innovate and improve performance
- 5 years' relevent experience executing and optimizing digital campaigns, writing compelling search ads
- Thorough knowledge of paid search, SEO and Google Ads are a must; experience with Rollworks and DemandBase are nice-to-have
- Understanding of how customer journeys work from marketing interaction to website visit to funnel success
- Strong track record of driving pipeline and achieving growth goals through digital marketing programs
- Strong analytical skills to identify optimization opportunities at each step of digital customer journey, including a general knowledge of Salesforce and Google Adwords reporting
- Strong communication skills, both written and verbal, enabling clear articulation of campaign strategies, performance insights, and optimization recommendations to stakeholders at all levels
- Commitment to ongoing professional development, staying on top of industry trends, emerging technologies, and best practices in digital marketing, and applying relevant insights to drive innovation and optimize campaign performance
- If you’re outcome focused, interested in working with industry-leading tools, and passionate about digital marketing, this is the role for you
What the job involves
- Barracuda is looking for someone passionate about digital marketing who will be responsible for managing programs and campaigns as part of a global digital team
- You will be working as part of an extended global team, cross-functionally across marketing and other key company stakeholders
- Reporting to the Director of Digital Marketing, this position will function as the executional tip of the spear for Barracuda’s digital marketing: creating and managing Google campaigns, measuring against pipeline creation goals, working cross functionally on messaging, and making constant adjustments to optimize performance
- Responsible for execution of digital marketing campaigns within the ad platforms and across product groups and geos to deliver leads and pipeline through paid search, PPC, SEO, Rollworks and DemandBase
- Plan and execute digital marketing programs and campaigns comprising an integrated customer experience throughout buyers journey, with an emphasis on paid search and SEO
- Partner with the product, comms, analytics, web, growth marketing and creative teams to identify core messaging and test the performance of search, landing pages and content performance
- Work closely with reporting & BI teams to Identify optimization opportunities and establish regular cadence of reporting KPIs by product and region that give real insight into digital productivity
- Collaborate with global marketing teams to develop digital templates and platforms to meet regional needs
Our take
In an increasingly online world, with email hacks and data leaks becoming more and more common, cyber security is more important than ever. Barracuda aims to provide this with its comprehensive suite of security software.
It offers a number of packages, focusing on email security, app and cloud protection, network security and data protection. By investing heavily in R&D and product development, Barracuda is able to keep on top of new (and increasingly prevalent) email phishing scams. Its incorporated XDR capabilities also close security gaps generated by the rise in hybrid and remote working.
Barracuda is an established player within the cyber security market, boasting over 200,000 enterprise customers including the likes of Shiseido, Carrefour and Accor. It was acquired in 2022 by KKR, a global investment firm, which has allowed it to further improve its product, grow its team and expand its marketing reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2017
$0.8m
GRANT
Oct 2009
$5.6m
LATE VC
Total funding: $72.4m
Company benefits
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
- Equity, in the form of non-qualifying options
Company HQ
San Tomas, Campbell, CA
Leadership
Zachary Levow
(Co-Founder, Executive VP & CTO)Previously co-founded Affinity Path and Spinway, as well as working in Software Development and Architectural Software Design for Sun Microsystems, Cadence Design Systems and Motorola.
Rohit Ghai
(CEO)Independent Board Member at MHC Software. Former CEO and Board Member at RSA Security, Independent Board Member at Everbridge, COO then President of the Enterprise Content Division of Dell Technologies.
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