Director of Global Brand Strategy, Tinder
$185-205k
+ Employee Stock Purchase Plan
2+ days a week in office
Swipe-based dating app
Open for applications
Swipe-based dating app
501-1000 employees
Open for applications
$185-205k
+ Employee Stock Purchase Plan
2+ days a week in office
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- 10+ years of experience in brand strategy for high-profile consumer brands, with significant time spent in a leading brand strategy agency and/or in-house role
- Deep expertise in consumer insights, research, and cultural trend analysis, particularly within the tech and digital landscape
- Proven experience developing creative briefs that lead to hard-working, effective campaigns
- Highly autonomous and proactive, with an ability to understand complex problems and make informed decisions
- Strong copywriting skills and the ability to express complicated ideas into everyday language
- A creative and forward-thinking mindset, with the ability to inspire innovative solutions and groundbreaking creative campaigns
- Strong leadership skills, with a track record of collaborating with cross-functional teams and managing stakeholders across markets
- Exceptional communication skills, with the ability to translate insights and strategy into actionable briefs that inspire creative teams
- Business acumen, with the ability to understand key business performance strengths and gaps in order to identify the biggest opportunities
What the job involves
- As the Global Brand Strategy Director, you will be at the helm of defining and evolving brand narrative and strategy Tinder - the world’s most popular dating app
- Working closely with marketing, product, and creative teams, you’ll be responsible for building strategies that inspire award-winning campaigns, deliver strong top of funnel growth, and build a meaningful brand with users worldwide
- You will set the strategic direction for Tinder’s marketing initiatives, develop brand and product marketing narratives, and create the briefs that spark breakthrough creative ideas
- You’ll also be tasked with identifying global consumer insights, cultural trends, and market dynamics to ensure our brand resonates with our audience, wherever they may be
- We are looking for an insights-driven strategist who is at the forefront of culture, and who has the tenacity and business acumen to dig into hard consumer and business problems
- If you have a deep understanding of tech, digital culture, and the dating landscape—and you love turning insights into action—you’ll thrive in this role
- This is a hybrid role and requires in-office collaboration two days per week. This position is located in Los Angeles CA or New York NY. In this role you must be ok with working some global hours (EU/APAC)
- Translate complex consumer insights, cultural trends, and market dynamics into strategic briefs that guide Tinder’s marketing and creative initiatives
- Develop creative briefs, comms frameworks, and campaign ecosystems for multi-channel brand campaigns aimed at transforming brand perception globally
- Stay on the cutting edge of cultural, economic, and industry trends that influence dating and relationships, cascade this information globally, and use it to create compelling marketing strategies
- Collaborate across markets to create playbooks and frameworks rooted in insights and culture that create consistency globally, but also can flex to reflect regional nuances
- Foster innovation and bold thinking, pushing the boundaries of what Tinder can achieve in the tech and dating industries
- Support marketing managers to develop post-campaign reporting, and to pull out the most important insights and learnings that can inform future strategies
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
42% female employees
-8% employee growth in 12 months
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company values
- We prioritize member safety: At Tinder, our top priority is to build an authentic, equitable, and respectful community
- We strive to build a workplace that reflects the rich diversity of our members: The best thing about Tinder is that it caters to lots of differnt people and many different types of interactions
- We encourage authenticity to nurture a trustworthy, collaborative environment: We're honest and open in all we do. Our humanity inspires us to be real with one another and to stay true to who we are, so we can feel confident interacting and collaborating with others
- We never stand still. We're inspired to build for what's next: We must constantly innovate, experiment, and learn. We strive to set a higher standard for our products, our teams, and ourselves. We eagerly seek, accept, and give feedback with cando and kindness so we can continue to grow personally and professionally
- We champion and rally behind big ideas: We empower people to think and act differently, and to be unafraid to have a strong point of view. We’re willing to risk being wrong so that we can figure out what’s right. If we aren’t creating things that make us a little bit uncomfortable, then we likely won’t make a dent in the universe
Company HQ
Sunset Strip, West Hollywood, CA
Articles
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
Salary benchmarks
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