Senior Director of Demand Generation, Integral Ad Science
$161-276k
+ Eligible for an annual bonus and/or other incentive plans
Digital advertising analysis
Be an early applicant
Digital advertising analysis
1001+ employees
Be an early applicant
$161-276k
+ Eligible for an annual bonus and/or other incentive plans
1001+ employees
Company mission
IAS's mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms.
Role
Who you are
- The ideal candidate will be experienced in B2B SaaS and/or ad tech, passionate about data-driven marketing, and have a proven track record of scaling pipeline and revenue
- Bachelor’s degree required; MBA or advanced degree a plus
- 10+ years in B2B demand generation, growth marketing, or related roles, with 5+ years in a leadership position; experience in ad tech, martech, SaaS, or a related digital media field strongly preferred
- Demonstrated success building and scaling integrated demand generation programs that deliver sales pipeline and % of revenue
- Deep expertise in ABM digital marketing, inbound and outbound tactics, and lead nurturing
- Proficiency in Salesforce, Marketo (or similar MAP), ABM platform, marketing analytics, and attribution modeling
- Exceptional leadership, project management, and cross-functional collaboration skills
- Data-driven mindset with a strong ability to analyze, interpret, and act on marketing and revenue metrics
- Excellent communication and presentation abilities; comfortable with executive-level audiences
What the job involves
- IAS is seeking a strategic and results-driven Senior Director of Demand Generation to lead our global campaigns, pipeline growth, and inbound marketing engine
- This leader will be responsible for building and executing multi-channel demand generation programs that drive measurable growth across IAS’s product suite
- You'll develop and execute a comprehensive demand generation and pipeline acceleration strategy to support revenue goals for all IAS business lines and regions across Americas, EMEA, and APAC
- Lead a team of Global demand generation marketers in building integrated, multi-channel ABM campaigns leveraging digital, content , events, email, and paid media that scale across regions
- Partner closely with Sales, Product Marketing, and Business Development to align campaign strategy with go-to-market plans and ICP targets
- Own the marketing funnel from lead acquisition through nurture, scoring, and conversion, optimizing for efficiency and effectiveness at every stage
- Own the website, optimizing as a central tool used in the B2B buying journey
- Own email marketing strategy to build the contactable database and create engagement with customers and prospects
- Own paid media strategy, optimizing for ROI
- Oversee agency relationships, driving performance and accountability
- Oversee MarTech stack and campaign operations, ensuring optimal performance, measurement, and ROI across channels
- Drive marketing analytics, pipeline attribution, and reporting, communicating results and insights to executive leadership
- Test and implement scalable programs for new market segments, product launches, or verticals
- Foster a culture of innovation, collaboration, and continuous improvement within the team and across stakeholder groups
Our take
Integral Ad Science (IAS) provides verification, optimization, and analytics solutions for the ad industry. It’s a sector that has changed radically since the company was founded back in 2009, but IAS has shown remarkable business savviness in navigating the ups, downs, and advances of the intervening years.
Since being acquired by Vista in 2018, IAS has implemented an aggressive acquisitions strategy of its own. This saw IAS extend its footprint to cover blockchain, TV, photo, and video content, deepen its partnership with TikTok, and expand its safety and suitability measurement program in Twitter. This helped IAS diversify its product offering to remain competitive in the increasingly crowded adtech and martech markets.
IAS now has a substantial global footprint, and following a recent IPO has been demonstrating impressive sales, with year-on-year revenue growth exceeding 25% over 2022. Armed with a strong foundation and a road map that balances its focus between traditional advertising and new avenues like web3, its future looks set to be bright.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2014
$30m
SERIES D
Apr 2012
$10m
SERIES C
Total funding: $49.8m
Company benefits
- Comprehensive health insurance
- Flexible PTO
- 401k match in the US, country-specific pension plans
- Full maternity and paternity leave
- Volunteer opportunities
- Peer-nominated awards
- Stocked kitchens to fuel your day
- Frequent happy hours, parties and outings
Company HQ
West Village, New York, NY
Leadership
Lisa Utzschneider
(CEO, not founder)Spent a decade with Microsoft's sales team, before moving on to work as Amazon's global VP of ad sales. Subsequently served as CRO at Yahoo.
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