Staff Solutions Product Marketing Manager, Okta
Auth0
$147-221k
OTE
US OTE range is benchmarked on CA, CO, NY and WA rates only and may vary on further locations. Canada annual OTE range: $117,000—$175,000 CAD. Offers equity (where applicable) & Bonus
Management platform securing resources from cloud to ground
Be an early applicant
Management platform securing resources from cloud to ground
1001+ employees
Be an early applicant
$147-221k
OTE
US OTE range is benchmarked on CA, CO, NY and WA rates only and may vary on further locations. Canada annual OTE range: $117,000—$175,000 CAD. Offers equity (where applicable) & Bonus
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity. Developer marketing experience strongly preferred
- Proven track record of developing and executing go-to-market strategies that drive measurable business results
- Exceptional storytelling skills with the ability to simplify complex topics into clear and impactful messages
- Strong analytical mindset with the ability to use data to inform decisions and measure success
- Excellent collaboration and interpersonal skills, with the ability to influence and work effectively across teams and levels
- Strong writing and presentation skills for both internal and external audiences
- Experience marketing to developers or technical audiences with understanding of developer tools, APIs, SDKs, and community engagement, highly preferred
- Familiarity with identity and access management, security solutions, or enterprise IT
- Deep understanding of market dynamics, buyer personas, and competitive landscapes
- Bachelor’s degree in marketing, business, or a related field (MBA preferred but not required)
What the job involves
- As a Staff Solution Product Marketing Manager you will lead the go-to-market strategy for the Auth0 Platform. In this role, you will collaborate closely with cross-functional teams to define messaging, positioning, and marketing programs that drive awareness, adoption, and revenue for Auth0
- This role demands a mix of strategic thinking, creativity, and execution, as well as a strong understanding of enterprise software, SaaS, identity, and access management. You will also act as a subject-matter expert, helping customers, partners, and sales teams understand the value and differentiation of Auth0
- Develop and execute go-to-market strategies for Auth0, aligning with overall business goals
- Develop strategies that address both business decision makers and technical audiences, including developers, architects, and CTOs
- Lead cross-functional teams, including product, sales, customer success, enablement and marketing, to ensure cohesive execution
- Craft compelling persona-oriented, solution messaging that resonates with target audiences, including customers, partners, and internal teams
- Differentiate Auth0 in the market by emphasizing unique value propositions and business outcomes
- Tailor messaging to resonate with technical audiences, including developer communities and platform owners
- Conduct market research including input gathering across the org (e.g. win/loss, campaign performance, field interviews) to identify trends, customer needs, and growth opportunities
- Act as the voice of the customer to inform product development, solution packaging and marketing strategies
- Partner with enablement to ensure a consistent enablement cadence
- Create and deliver sales enablement materials such as presentations, and training sessions to empower sales teams
- Partner with customer success teams to ensure alignment on messaging across customer success stories
- Partner with demand generation teams to create targeted campaigns that are aligned with messaging
- Develop content for global campaign webinars, events, whitepapers, case studies, and other marketing assets
- Partner with DevRel and platform PMMs to support outreach in developer ecosystems (e.g., SDK adoption, API usage, open-source engagement)
- Represent Okta as a subject matter expert in webinars, customer meetings, industry events, and other public forums
- Build strong relationships with analysts and media to enhance Okta’s position in the market
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives e.g. pitchbook utilization/feedback score, campaign performance, etc
- Continuously optimize strategies based on data and feedback
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
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