Growth Marketing Manager, nudge
£45-55k
Offers share options
Google Analytics
Hubspot
Mid and Senior level
London
2-5 days a week in office (London Victoria)
Financial wellbeing platform
Be an early applicant
Financial wellbeing platform
21-100 employees
FintechB2BEducationHRPersonal financeWellbeing
Be an early applicant
£45-55k
Offers share options
Google Analytics
Hubspot
Mid and Senior level
London
2-5 days a week in office (London Victoria)
21-100 employees
FintechB2BEducationHRPersonal financeWellbeing
Company mission
We believe education and technology together can help people to take control of their money. As the founding financial wellbeing provider, we continue to innovate, evolving our team and technology to create brighter financial futures for everyone, everywhere.
Role
Who you are
- Targeted campaigns are a critical part of our growth strategy, so you will need to have experience of understanding commercial needs, creating compelling messaging, and using the full marketing mix to drive engagement with audiences
- We are passionate about tracking results, improving our activity, and demonstrating commercial impact to the wider business - so if you have an analytical, creative brain with a growth mindset this is the role for you – and in return you will get the perfect environment to grow your career
- 3+ years’ experience in a SaaS marketing role
- BSc/MSc degree or recognised accreditation in Marketing to understand broader marketing mix and how to optimise for results
- Employee benefits or HR Tech experience
- Experienced in HubSpot CRM, and understanding of Umbraco
- End to end campaign management experience (full-funnel marketing)
- Copywriting experience and the ability to work with internal/external content and creative teams
- Strong analytical skills and experience with marketing analytics tools (Google analytics, Hubspot or equivalent)
- Ability to work independently and as part of a team in a fast-paced environment
- Attention to detail and agile for fast paced environment
- Stakeholder management (Commercial teams)
- Knowledge of the most effective marketing tools for growth
- Demonstrated experience and results of using HubSpot workflows and nurtures
- Key attributes:
- Commercial awareness and driven by commercial outcomes
- Growth and technical mindset
- Experience working closely with commercial teams and briefing them
- Communication skills to brief commercial teams
- Agile
What the job involves
- Reports to: Senior Marketing Manager
- We are looking for an experienced and ambitious Growth Marketing Manager to join our market-leading global marketing team
- You will be joining the team at a critical period as we scale our marketing efforts, predominantly in the US and UK, to increase new business and client retention with the world’s top employers
- As the Marketing Manager you will be leading growth campaigns, optimising marketing strategies, and collaborating with multiple teams to drive engagement and business growth
- Manage and execute growth campaign strategies and plans, leveraging research and previous campaign insights to align with KPIs/targets
- Execute and optimise marketing campaigns for target accounts to achieve impactful results
- Expert in HubSpot workflows and nurtures to drive effective marketing campaigns and nurturing strategies, ensuring measurable results and continuous improvement in campaign performance
- Multimedia asset creation to support campaigns, including copywriting, and briefing design and other providers
- Expert in campaign channel execution: email, paid, (all digital channels)
- Execute events, including webinars, tradeshows and annual awards
- Multivariant testing to provide audience insights to marketing team/business and to refine results
- Partner with cross-functional teams, such as sales, product development, and customer service, to ensure alignment and maximise impact
- Strong collaboration between marketing and sales team to create and implement strategic campaigns to drive business growth
- Expert in Account Based Marketing principles and best practices
- Analyse and report on campaign performance data to identify trends and insights, using this data to make informed decisions
- Prepare and present results on activities to support campaign and monthly reporting in internal meetings
Salary benchmarks
Our take
Nudge Global is a financial platform that teaches users how to manage their money better in order to achieve their financial targets. The platform is available to users via a sponsoring institution, therefore its users are usually employees of the sponsor.
By providing users with personalised guidance based on their goals, personality and lifestyle, Nudge maximises their chances of reaching their objectives. The company uses its proprietary technology that combines personal finance content, user information and behavioural psychology to send reminders and information to users, improving their financial skills and encouraging them to follow the financial plan.
Already counting the likes of Samsung, PayPal and Virgin Atlantic amongst their client base, Nudge aims to help companies improve the financial literacy of their employees as part of a wider effort to support wellbeing. With nearly 40% of adults across the OECD failing to understand a basic set of financial concepts, there is a growing need to educate individuals around their basic financial needs.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Mar 2021
$6.5m
SERIES A
Total funding: $6.5m
Company benefits
- Bonus scheme 💰 Your bonus is unlocked when we hit our growth targets but there's no upper limit!
- Share options 🎂 We are convinced that where our people own the company, our performance will reflect our shared desire for success so we offer a slice of the cake!
- Pension 🪴 nudge contributes 4% from your salary into your pension pot whilst you contribute a minimum of 5% into your pension pot cover
- Regular social & team events 🕺 Once a quarter we celebrate our successes as a team
- Interest free loan 💳 To support your financial wellbeing we offer an interest free loan to employees that are affected by an unexpected financial burden
- Private Medical Insurance 🏥 You can enroll onto our private medical insurance plan
- Time off 📆 25 days annual leave excluding public holidays. 1 day off for your birthday, and a mid-year half day off which we call 'Q5'
- Financial education 💻 Access to our nudge platform which provides financial education and coaches you to take action on your finances, improving your financial wellness
- Worldwide working policy 🌎 We offer a wellbeing policy that allows you to work from anywhere in the world. A handy perk if you need a change of scenery or are looking to extend time abroad
- Wellbeing hour 💗 Another wellbeing policy which allows you to take one hour out of each working week to take of your wellbeing. Weather it's time to talk, walk or relax - the choice is yours!
- Critical illness insurance ☁️ We offer this scheme to cover you by paying a proportion of your salary until state retirement age should you become diagnosed with a critical illness and declared "unfit" to perform in your role any longer
- Work from home allowance 🏠 We offer the flexibility to work from your home
- Life assurance ✍🏻 In the unfortunate event where you pass away whilst in our employment, the life assurance will pay out 4x your annual salary to your nominated next of kin
- Friday nunch club 🌯 Free lunch in the office on Fridays
- Exercise clubs 🎽 Badminton and running clubs. You also have the opportunity to create clubs that everyone in nudge can benefit from and funded by the business
- Medicash 👓 Claim back on your essential healthcare expenses such as dental treatment, dental check ups, optical care, physiotherapy
- A personal learning and development allowance 🔎
Company values
- We embrace difference and support individuals - We support people from all walks of life. We recognize people’s individuality and celebrate it – and the thinking it leads to
- We’re friends through thick and thin - We want the best for our clients and people. We’re positive, encouraging and fun in the good times and strong, supportive and (refreshingly) candid when things are more difficult
- We lead and share - We’re determined to always go above and beyond, and exceed expectations. We’re brave and happy to stand out - determined to make a real impact on the world and share that experience with others
- We’re always learning - To teach, you have to learn. We’re curious, inquisitive, and never complacent. Humility is all. We learn from our mistakes, our successes and each other
Company HQ
Westminster, London, UK
Articles
Leadership
Jeremy Beament
(Co-Founder & Director)Earned a BA in History from University of London. Previously Director at Thomsons Online Benefits for 11 years.
Tim Perkins
(Co-Founder & CEO)Studied Geography & Environmental Science at University of Leeds. Previously Consultant at Research Machines for 2 years and Director at Thomsons Online Benefits for 10 years.
Diversity, Equity & Inclusion at nudge
- The success of a business depends on its people. Capitalising on what is unique about individuals and drawing on their different perspectives and experiences will add value to the way we do business.
- By accessing, recruiting and developing talent from the widest possible talent pool we can gain an insight into different markets and generate greater creativity in anticipating customer needs.
- We will constantly strive to create a productive environment, representative of and responsive to different cultures and groups, where everyone has an equal chance to succeed.
- We all have a responsibility to embrace and support this vision and must continue to challenge behaviour and attitudes that prevent us from achieving this.
- Using fair, objective and innovative employment practices, our aim is to ensure that: • all employees and potential employees are treated fairly and with respect at all stages of their employment • all employees have the right to be free from harassment and bullying of any description, or any other form of unwanted behaviour, whether based on sex, trans-gender status, marital status, civil partnership status, pregnancy, race, disability, age, political or religious belief or sexuality • all employees have an equal chance to contribute and to achieve their potential, irrespective of any defining feature that may give rise to unfair discrimination
- The diversity of the communities we serve is reflected at all levels within our workforce.
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