Sales Development Representative, Choco
3-5 days a week in office
Enabling a sustainable food system
Open for applications
Enabling a sustainable food system
201-500 employees
Open for applications
3-5 days a week in office
201-500 employees
Company mission
To lead a change in one of the oldest industries on the planet.
Role
Who you are
- 1+ years of experience in sales (SDR, BDR, Sales) with a proven record of success
- Fluent German (C2 level) required
- Open and natural communicator who is comfortable articulating complex and diverse technical solutions to less tech-savvy external partners
- Sales mentality with experience leveraging partnerships to uncover referral opportunities
- Data-driven mindset with a focus on finding solutions and executing
- Technical: Proficient in prospecting tools, multi-threading, qualifying leads, KPI tracking, AE preparation, and CRM experience (Salesforce preferred)
- Functional: Persuasive communication, objection handling, inter-departmental collaborator
What the job involves
- Our Sales Development Representatives will be challenged to hunt food distributors/suppliers to drive long-lasting relationships that fuel our growth and bring Choco to the next level
- Engage with 30+ suppliers a day via inbound and outbound channels
- Prospect meetings through online channels with distributors, which can require multi-threading and engaging multiple contacts or C-suite levels
- Manage your regional distributor leads and set up meetings for the Account Executive team to develop potential partnerships
- As a part of a Global SDR Team, collaborate, learn, and celebrate with others across multiple time zones and backgrounds
- Use Salesforce, Gong, cold calling, and marketing strategies to generate new sales opportunities
- Implement MEDDICCC principles (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion, Competition, and Compelling Event) to enhance sales precision and outcomes
- 100% focused on lead generation via prospecting, outreach, and qualification
- Lead the SDR function ‘from the front’ by aspiring to be first on the leaderboard and setting the pace and tone for other SDRs
- Strong collaboration with AEs and Sales Managers to scale best practices and learnings, maximizing results
Our take
The restaurant industry has seen vast technological innovations throughout the last decade, yet the state of supply chain ordering and administration does not reflect this. Restaurants are still using archaic paperwork to order from suppliers, and this has the tendency to become clunky, inaccurate, and result in food waste. Choco exists to improve this situation by connecting restaurants and suppliers through its food ecosystem management software.
Choco isn't the only company to notice the potential for disruption in this space, but it has taken a unique approach by providing bespoke inventory applications and analytical tools to both restaurants and suppliers. Because of this, it has a large and rapidly growing userbase and its supply chain now links more than 31,000 businesses globally, with more than £1.2 billion in goods traded on its platform.
It's also raised large amounts of capital in several funding rounds and achieved unicorn status with a valuation exceeding $1 billion. It now has eyes on expansion, currently working with clients across the U.S. and Europe but also planning to begin operations in South America, the Middle East, and Asia in the near future.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2023
$29.4m
LATE VC
Dec 2022
$38.8m
LATE VC
Total funding: $342.9m
Company HQ
Kreuzberg, Berlin, Germany
Leadership
Daniel Khachab
(Co-Founder & CEO)Experienced as Global Venture Development Manager and CEO of Rocket Internet SE.
Julian Hammer
(Co-Founder)Before co-founding Choco, they freelanced in Product & Marketing with Ace & Tate, BuzzHire and UpLabs. Before that, they were a Senior Venture Associate with EPIC Companies and the Head of Marketing Intelligence for Global Savings Group.
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