Product Manager, Driftrock
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Lead generation marketing technology
Be an early applicant
Lead generation marketing technology
21-100 employees
Be an early applicant
+ Share options
More information about location
21-100 employees
Company mission
Driftrock's mission is to make marketing better.
Role
Who you are
- We’re looking for a results-driven Product Manager to join our team and take ownership of a specific product area
- This position requires a strong product vision coupled with hands-on experience in delivering successful products from ideation through to launch
- +3 years of proven experience in product management, particularly in B2B environments
- A strong technical knowledge and understanding of how web applications work and are deployed
- Strong strategic thinking with the ability to get hands-on and execute
- A customer-first mentality with the ability to deeply understand user needs and pain points
- Strong communication, collaboration and interpersonal skills
- Proven ability to lead cross-functional teams and drive initiatives at scale
- Experience with agile development methodologies
- A background in SaaS businesses as well as with B2B products are desirable
- Naturally creative with an eye for brilliant design and usability
- Experience and passion for the various product management and engineering methodologies - We believe in choosing and adapting methodologies to suit the company size and goals
- Smart, passionate and able to learn new things quickly
What the job involves
- We’re looking for a Product Manager to own the full product lifecycle, from customer development and ideation to roadmap planning, UX design, and data analysis, all while collaborating closely with our engineering team
- As the key point of contact across engineering, customer success, sales, and marketing, you’ll report directly to the Head of Product and play a pivotal role in shaping both the strategy of your area
- This is a unique opportunity to leverage your expertise, influence the future direction of the product, and improve processes across the entire organization
- In this role, you’ll define the product strategy and lead the continuous development of new capabilities, all with a customer-centric focus
- You’ll have the opportunity to influence product direction and help shape the future of our platform
- Own the full product lifecycle for your assigned area, from ideation through delivery
- Develop and communicate a clear product strategy and roadmap that aligns with company goals
- Continuously identify new opportunities and features based on customer feedback, market trends, and competitive analysis
- Work cross-functionally with design, engineering, marketing, and sales teams to deliver high-quality products in rapid iterations
- Prioritise and manage the product backlog, balancing short-term goals with long-term vision
- Use data-driven insights to drive decision-making and optimize the user experience
- Champion continuous improvement in our product and engineering team
Our take
Digital marketing has never been more important, with the majority of advertising spend being on digital channels. At the same time, navigating all the different digital marketing channels and knowing how and where to spend is very complex.
Driftrock is a social media advertising platform that provides tools and apps that integrate with brands existing data platforms to manage their customer insights. It makes it easier for marketers to navigate complexities and helps their customers reach more people while spending less, using the power of data.
The company has worked with major brands such as BMW, claiming to have reduced its customer acquisition costs by 56%. Driftrock is now enhancing its technology platform and expanding into new marketing channels such as Twitter and LinkedIn. With the effectiveness of digital marketing vs. other channels increasing, Driftrock has a good trend to capitalise on.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Sep 2016
$1m
SERIES A
May 2014
$1m
SEED
Total funding: $2m
Company benefits
- Fully remote work and flexible working hours
- Maternity and Paternity Package
- Budget to attend conferences or courses, & to purchase books to improve your skills
- Monthly socials at some fun venues and events in London. and/or virtual get-togethers
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- Pension scheme contribution
- Vision Policy
- Exclusive perks on CharlieHR
- ClassPass membership to get monthly free credits to spend on the best fitness classes of your choice
- Cycle to work and electric car schemes
- We celebrate birthdays and year anniversaries
- Remote working equipment set up
Company values
- We care
- People-first
- Be better than you were yesterday
- Be that person
Company HQ
London, UK
Articles
Leadership
Matt Wheeler
(CEO)Founding Partner of Forward Partners (VC firm). Founded Omio.com, a mobile phone price comparison site. Once merged with uSwitch, Matt held a Director of Product role.
Diversity, Equity & Inclusion at Driftrock
Maryline Vigouroux (Operations Manager)
- Driftrock Limited is committed to promoting equal opportunities in employment.
- Any job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation
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