Product Marketing Manager, Integral Ad Science
UI & Customer Experience
$88.9-152.4k
Offers an annual bonus
Global media measurement & optimization
Be an early applicant
Global media measurement & optimization
1001+ employees
Be an early applicant
$88.9-152.4k
Offers an annual bonus
1001+ employees
Company mission
To be the global benchmark for trust and transparency in digital media quality.
Role
Who you are
- BA or BS degree (MBA or quantitative graduate degree is a plus)
- 3–5 years of experience in B2B product marketing, ideally in ad tech, SaaS, or digital platforms (experience with UI platforms and/or AI-driven tools is a plus)
- Hands-on experience developing marketing collateral, sales enablement content, and product launch plans
- Strong written and verbal communication skills; able to translate technical concepts into crisp, customer-friendly messaging
- Comfortable presenting to internal teams and, occasionally, external customers
- Strong collaborator with experience working cross-functionally in a fast-paced environment
- Analytical and detail-oriented, with the ability to conduct competitive research and synthesize customer insights
- Genuine interest in digital advertising and the latest technology trends, especially the use of AI to improve customer experience
- Strategic & Creative Thinking: You balance creativity with strategic thinking and demonstrate strong organizational skills
- Bridge Builder: You have experience engaging and aligning teams cross-functionally to achieve shared goals
- Communication Excellence: You possess exceptional written and verbal communication skills, with the ability to simplify complex concepts into compelling, easy-to-understand narratives
- Customer-Centric: You understand customer pain points deeply and use that insight to inform product-market fit and drive adoption
- Agile Execution: You can manage multiple projects and shifting requirements in a fast-moving environment, keeping teammates and stakeholders informed of progress
- Differentiated Positioning: You have a track record of developing clear, differentiated, and compelling positioning and messaging that stands out in the market
What the job involves
- Integral Ad Science (IAS) is seeking a Product Marketing Manager to join our Global Product team
- In this role, you’ll play a crucial part in the success of the IAS Signal UI platform and customer experience solutions—including our new agentic AI assistant, IAS Agent
- You’ll collaborate with Product, Commercial, and Marketing teams to drive product adoption, craft compelling messaging, and develop enablement content for internal and external audiences
- Support GTM Execution: Contribute to go-to-market activities for product launches and feature updates, including developing sales collateral, training materials, and product documentation
- Develop Messaging & Positioning: Help craft clear, differentiated messaging that communicates product value and resonates with target audiences
- Coordinate Product Launches: Work with Product and Marketing partners to support successful launches—ensuring internal teams are enabled and customers understand new features
- Conduct Competitive & Market Research: Gather and report on competitor and market intelligence to inform positioning and sales strategies
- Partner Cross-Functionally: Collaborate with Product, Sales and Customer Success teams to ensure strong product-market fit and customer-centric go-to-market plans
- Create Compelling Content: Collaborate with Design and Marketing teams to create marketing collateral that drives adoption and engagement across your product portfolio
- Gather Customer Insights: Collect and synthesize customer feedback and usage data to inform product and marketing strategies, sharing insights with the Product team
- Track and Measure Success: Leverage reporting mechanisms and metrics to track product adoption and marketing effectiveness, providing regular reports to stakeholders
- At IAS, you'll be at the forefront of advertising innovation, working with cutting-edge technology and a team committed to driving measurable outcomes for the world's leading brands and platforms
- You’ll have an opportunity to help shape the future of how marketers work—using AI agents to make everyday users experts, saving them time, and empowering them to achieve more with less effort
Our take
Integral Ad Science (IAS) provides verification, optimization, and analytics solutions for the ad industry. It’s a sector that has changed radically since the company was founded back in 2009, but IAS has shown remarkable business savviness in navigating the ups, downs, and advances of the intervening years.
Since being acquired by Vista in 2018, IAS has implemented an aggressive acquisitions strategy of its own. This saw IAS extend its footprint to cover blockchain, TV, photo, and video content, deepen its partnership with TikTok, and expand its safety and suitability measurement program in Twitter. And this helped IAS diversify its product offering to remain competitive in the increasingly crowded adtech and martech markets.
IAS now has a substantial global footprint, and following an IPO has been demonstrating impressive sales, with year-on-year revenue growth exceeding 25% over 2022. Armed with a strong foundation and a road map that balances its focus between traditional advertising and new avenues like web3, its future looks set to be bright.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2014
$30m
SERIES D
Apr 2012
$10m
SERIES C
Total funding: $49.8m
Company benefits
- Healthcare: comprehensive health insurance
- Flexible PTO: Take what you need, when you need it
- Retirement: 401k match in the US, country-specific pension plans
- Parental leave: Full maternity and paternity leave
- Community: Volunteer opportunities
- Celebrating team players: Peer-nominated awards
- Meals and snacks: Stocked kitchens to fuel your day
- Team events: Frequent happy hours, parties and outings
Company HQ
Midtown East, New York, NY
Leadership
Lisa Utzschneider
(CEo)Prior to joining Integral Ad Science in 2018, Lisa spent 3 years at Yahoo working as an SVP of American Sales and then as CRO. She also spent 6 years at Amazon as a Global VP of Advertising Sales and 10 years at Google as a GM of Sales.
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