Product Marketing Manager, Twitch

• 4+ years of professional experience in a corporate or startup environment
• 2+ years in a marketing capacity at a technology company
• Experience partnering with and influencing Product Management, Research & Analytics, Comms, and senior executives
• Fluency with data, including forecasting and partnership with analytics and campaign owners to surface insights, and a track record of grounding all consumer marketing in data & audience insights
• Project management skills, with experience working with and executing marketing strategy

Desirable

• The Marketing & Communications team at Twitch serves to authentically activate the Twitch community (and beyond) in ways that inform and inspire
• Members of our team work across a range of areas including internal and external communications, content & partnerships, creative services, and marketing strategy
• As the Product Marketing Manager for Creators, you will be responsible for the global, end-to-end marketing of products that empower creators to take control of their growth by guiding them to adopt tools and best practices based on their journey
• You will partner closely with the Community Experiences product team to bring innovative new features to market as well as drive adoption for existing Twitch products, developing a strategy that is based on the needs of the audience and bringing together a cross-functional team to execute that strategy
• You will demonstrate a mastery of consumer insights and creativity to develop their strategy, bring together cross-functional stakeholders to execute on their plans, and will confidently align senior product leadership around those plans
• You will understand market trends, the competitive landscape, and have experience leveraging those to positively drive consumer sentiment and adoption of features both in the short and long term
• You will thrive in a fast-paced product development environment
• You will report to the Senior Director of Product Marketing
• Oversee the development of go-to-market strategy for new and existing product features on Twitch, working closely with research to align the strategy to customer needs and insights
• Guide a team of cross-functional stakeholders (including Product, Marketing, Data Science, PR, Design, Engineering and Creative) to deliver outstanding product-marketing launches
• Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights
• Manage internal creative partners to ensure quality, on-budget, on-time delivery of marketing programs and assets across multiple channels