Vice President of Marketing, SharkNinja
Haircare
$202.5-368k
+ Employee stock purchase program
3-4 days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$202.5-368k
+ Employee stock purchase program
3-4 days a week in office
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 15+ years of marketing experience, with at least 5 years in a senior leadership role
- Expertise in product launches and brand strategy
- Proven ability to lead and develop teams, driving innovation and collaboration in a fast-paced environment
- Strong analytical and financial management skills, with a focus on delivering measurable marketing impact
- Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- The VP, Marketing will lead global category strategy, positioning, and go-to-market execution across a portfolio of Shark Beauty products
- This role is essential in shaping Shark Beauty's growth trajectory through innovative product launches and consumer-focused branding efforts
- Strategic Leadership: Develop and execute a comprehensive marketing strategy, aligned with the company's business objectives and brand values
- Team Leadership: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative work environment
- Product Launches: Oversee the development and execution of successful product launch campaigns, ensuring maximum market impact and consumer engagement
- Brand Development: Build and enhance the Shark Beauty brand, ensuring consistent messaging and a strong brand presence across all channels
- Cross-Functional Collaboration: Work closely with product development, sales, and customer service teams to ensure cohesive messaging and a unified brand voice
- Digital Marketing: Lead digital marketing initiatives, including social media, content marketing, and influencer partnerships, to drive online engagement and sales
- Analytics and Reporting: Utilize data-driven insights to measure the effectiveness of marketing campaigns, optimize performance, and report on key metrics to senior leadership
- Innovation: Stay ahead of industry trends and emerging platforms, continuously exploring new opportunities to enhance SharkNinja's marketing strategy
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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