Performance Creative Strategist, Owner.com
Paid Social
$120-140k
+ Pre-IPO equity package
Online ordering and restaurant marketing system
Open for applications
Online ordering and restaurant marketing system
201-500 employees
Open for applications
$120-140k
+ Pre-IPO equity package
201-500 employees
Company mission
To give independent restaurants the infrastructure tools they need to compete with larger corporations.
Role
Who you are
- We’re scaling fast and expanding our paid acquisition engine - and to do that, we’re looking for a Performance Creative Strategist, Paid Social who is obsessed with creative strategy, thrives in a high-velocity environment, and loves bringing structure to a fast-moving creative pipeline
- If you’re equal parts organized operator, creative thinker, and performance analyst, this is a high-impact opportunity to meaningfully shape our growth trajectory
- 3+ years experience in paid social creative strategy or performance-focused marketing roles
- Hands-on experience with Meta (Facebook/Instagram) and TikTok required; YouTube and Google Ads experience is a plus
- Strong understanding of creative testing frameworks, iteration processes, and paid social engagement metrics (CTR, CVR, thumbstop rate, CPA, CPM)
- Ability to analyze creative performance data and translate insights into clear recommendations
- Proficiency with creative workflow and analytics tools (Notion, Motion, Atria) and marketing platforms (HubSpot, Excel - Excel is a must)
- Experience managing creative production cycles — either in-house or at an agency. (Agency-only experience is totally acceptable.)
- Exceptional organization, communication, and project management skills
- A proactive, detail-oriented operator who can bring order to ambiguity and move projects forward with velocity
What the job involves
- This role is the glue between creative production, paid performance, and growth strategy. You’ll partner closely with our Growth Marketing Managers to plan and launch high-performing creative across Meta, TikTok, and additional paid channels
- You’ll manage the creative workflow end-to-end, ensure we’re testing at the pace our growth demands, and uncover insights that help us scale smarter and faster
- Own, organize, and streamline our creative production pipeline, ensuring we have the right volume and variety of creative to support rapid testing and scale
- Manage our creative tracker and testing backlog so we can launch ads faster, more consistently, and with fewer bottlenecks
- Review and QA ad creative for brand alignment, accurate product information, and strategic fit before launch
- Conduct biweekly competitor deep dives and trend analyses to uncover creative opportunities and inspire new concepts
- Build and maintain a creative testing roadmap and insights tracker, sharing performance learnings with both internal and external production partners
- Analyze creative performance across key engagement metrics (CTR, CVR, thumbstop rate, CPA, CPM, etc.) and surface actionable insights that improve efficiency and unlock new creative angles
- Work closely with the Growth Marketing Managers to support broader channel strategy by freeing up their time to focus on forecasting, optimization, and long-term planning
- Who You’ll Work With:
- You’ll be deeply embedded within the Growth organization and collaborate closely with:
- Growth Marketing Managers (your day-to-day partners)
- Chief Marketing Officer
- Contractors & external agencies (creative strategists, editors, animators, etc.)
- Eventually a Director of Marketing as the team continues to grow
- You’ll be a central point of coordination across all creative motion - ensuring strategy, production, and performance stay tightly aligned
Our take
The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.
Owner’s platform provides independent restaurants with the infrastructure they need to take control of their business without deferring to third-party apps like GrubHub and Deliveroo. It offers marketing, online ordering, and support solutions to over 10,000 restaurants across the U.S. The company has taken impressive first strides, too: they have a 7 figure run-rate, over 105% monthly revenue retention, and helped restaurants avoid millions in online order platform fees.
It’s a hugely attractive proposition for independent business owners, and research suggests it’s a winning idea for consumers too. Over 60% say they’d prefer to deal with restaurants directly, but historically the infrastructure simply hasn’t been in place to do so. With Owner seeing impressive traction by tripling its customers between 2023 and 2024, it's unsurprising that its 2025 funding is being channelled into engineering and design teams, alongside the development of new tools.
Steph
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2025
$120m
SERIES C
Jan 2024
$33m
SERIES B
Total funding: $182.2m
Company benefits
- Work from anywhere: Our flexible policy lets you work from wherever you want.
- Equity in Owner: All full-time employees in eligible countries receive pre-IPO equity in Owner.
- Benefits to support your success: We set you up for success where you are and where you’re going.
- Healthcare Coverage: We offer comprehensive health, dental and vision plans.
- Unlimited PTO: Your schedule, your choice. We give our team members full empowerment to choose the time they want to work, and don’t micro-manage working hours.
- Team retreats: We love building real friendships with everyone that we work with, so we do several retreats per year – to deepen our friendships, celebrate our wins, and plan our future.
Company HQ
Presidio of San Francisco, San Francisco, CA
Leadership
Adam Guild
(Co-Founder & CEO)Thiel Fellow, Forbes 30 Under 30 List.
Dean Bloembergen
(Co-Founder & CTO)Previously Co-founder and CTO at Marble Technologies, Forbes 30 under 30.
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