Growth Hacker, Klover
Financial services & cash advance app
Be an early applicant
Financial services & cash advance app
101-200 employees
Be an early applicant
101-200 employees
Company mission
To give everyone access to modern financial services by leveraging their most valuable asset, their data.
Role
Who you are
- Experience in a growth, content or social media role (agency, startup or consumer-tech environment preferred) or entrepreneurial experience (personal business or brand)
- Proven track record of growing TikTok and/or Instagram audiences organically for a brand or business
- Experience sourcing and managing influencer or affiliate partnerships
- Familiarity with growth tools such as Hootsuite, Sprout Social, Google Analytics, Whop or similar
- Strong copywriting skills and a knack for staying on top of social trends
- Comfortable appearing in or being featured in short-form video content
- Experience with audio/video editing or creative tools (e.g. CapCut, Final Cut, Canva) is a plus
What the job involves
- We’re looking for a creative and analytical Growth Hacker to join our growing marketing team
- This person will help Attain experiment boldly and iterate quickly, to drive user acquisition, engagement and retention across organic and influencer-led channels
- You’ll ideate, test and scale social strategies with a focus on TikTok and Instagram, while managing influencer partnerships and performance data to fuel user growth across Attain’s portfolio of apps: Klover, Frisbee and Merryfield
- You’ll also be encouraged to think big-picture and push the boundaries of traditional content, by developing experimental campaigns that directly increase app installs and engage users in meaningful, action-driven ways
- What a typical week might look like
- Develop and publish content across TikTok, Instagram and other social platforms
- Identify and manage a roster of micro-influencers to post branded content monthly
- Negotiate and manage influencer partnerships per quarter
- Create and test viral video concepts and growth hooks across multiple TikTok accounts
- Monitor campaign performance, analyze KPIs and report on growth outcomes
- Outreach to affiliate partners (blogs, creators, publishers) to scale sponsored content
- Distribute and repurpose high-performing content via platforms like Whop
- Concept and execute experimental growth content and ideas aimed at increasing installs and cash advance usage
- Stay ahead of TikTok algorithm changes and platform trends
- At the end of your first year, you’ll have helped us
- Play a key role in increasing app installs and driving bottom-line user growth
- Build and optimize a scalable micro-influencer and content distribution program
- Launch experimental campaigns that tested new creative strategies and messaging
- Grow and manage high-performing TikTok accounts from ideation to execution
- Deliver measurable improvements in organic engagement, follower growth and branded content performance
- Contribute to a test-and-learn culture and brought bold ideas that challenged the norm
- Help shape the future of Attain’s digital voice and user acquisition strategy
Our take
Klover, a subsidiary of Attain, offers users interest free cash advances as well as a growing range of financial services and budgeting tools on its free-to-use app. Rather than charging users a fee, Klover leverages their bank transaction data to tailor targeted advertising.
It’s worth keeping in mind that while Klover essentially pays users for their data, it does not share or sell personal information – a key factor in its model.
With heavy investment from Mercato Partners and the hiring of former Pinterest VP of Sales and Partnerships Meredith Guerriero, Klover is growing impressively, and has ambitions to one day become a full service online bank.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Nov 2022
$25m
SERIES B
Aug 2021
$60m
SERIES A
Total funding: $89m
Company HQ
River North, Chicago, IL
Leadership
Brian Mandelbaum
(CEO)Founded and was CEO of Clearstream.tv (acquired by Engine Group in 2015), then became Global CEO of re-branded EMX Digital. Is a <Managing Partner at Mayne Capital and Board Member at B2B insurance data and software company Fize. Former VP, Digital Strategy at Saatchi & Saatchi.
Dominic Bennett
(CTO)Co-founded EngageHD, which was acquired by Clearstream.tv in 2014, then became CTO of Clearstream. Spent six years at advertising services company Turn, including a spell as Senior Vice President, following seven years as VP, Analytics & Engineering at Claria.
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