Content Marketing Manager, AnyVan

Salary not provided

Mid and Senior level

London

3-5 days a week in office ( Hammersmith, London)

Delivery, removals and transport marketplace

Be an early applicant

Delivery, removals and transport marketplace

1001+ employees

B2CB2BMarketplaceLogisticsTransportFreightDelivery

Be an early applicant

Salary not provided

Mid and Senior level

London

3-5 days a week in office ( Hammersmith, London)

1001+ employees

B2CB2BMarketplaceLogisticsTransportFreightDelivery

Company mission

To create the world's most efficient logistics technology, to help halve the number of these wasted miles.

Job

Company

Role

Who you are

We’re looking for a creative digital-native who’s as quick on their feet as they are with their words, identifying moments and ideas that can be turned into content and activations
Strong experience in copywriting, content creation and community management for D2C brands
Top-notch writing skills and natural flare for storytelling, with experience of SEO optimisation
Experience launching community initiatives (e.g. building an online forum, launching an ambassador programme, or delivering an influencer content campaign)
A discerning eye for design and some experience creating lo-fi video content
A finger on the pulse at all times, with an instinct for what grabs attention
A data-driven mindset, ideally with experience using A/B testing to optimise performance
A bias to action with a pragmatic, results-orientated approach
An appetite to learn, adapt and openness to feedback

Desirable

The confidence and capability to contribute towards original and imaginative ideas
A desire to be distinctive and have impact, no matter how big or small the budget
A taste for the offbeat or unexpected
The ability to explain and articulate your ideas clearly
Ideally, some experience producing low-fi video content

What the job involves

We're looking for a Content Marketing Manager to help us develop and deliver inspiring content across our entire customer journey, from brand-building awareness campaigns through the website and into our CRM experience
This role will be the digital megaphone for our brand story, bringing our internal culture to life for customers
You’ll be our copywriter, CMS super user, and the motor behind our influencer and community content
Be the go-to person for all things content, helping establish and maintain a distinctive and consistent tone of voice across our channels
Craft a wide array of content and copy to be suitable across all marketing and product touchpoints, injecting character into direct mailers, signage, video content, core web pages, blogs, and emails
Manage our internal CMS, working with the Product team to develop a platform that is user-friendly, scalable and supports our communication and performance goals
Develop and deliver our social and editorial calendar in line with marketing objectives, the company roadmap and relevant moments, managing the daily running of each channel
Identify and nurture relationships with influencers and content creators to deliver campaigns and content
Monitor and manage our review platforms and online forums to ensure we retain excellent ratings and positive sentiment across all platforms, and promote the customer voice within the business
Measure and report on brand advocacy channels, proactively proposing optimisation strategies and tactics to build reach and drive engagement with target audiences
Contribute to ideation and concepting for a wide range of campaigns and creative challenges
Use web analytics tools and our A/B testing tools to measure the impact of content changes

Salary benchmarks

Our take

When AnyVan founder Angus discovered that 50% of all vehicles on the road were half empty and had plenty of space to carry other items, he started AnyVan to give drivers the opportunity to use their empty space to make money and offer customers cost effective solutions to move their items and reduce the volume of vans on the road.

AnyVan offers delivery solutions for consumers, businesses and retailers, facilitating both on-demand and advanced bookings. Since launch, AnyVan has focussed predominantly on the consumer market utilising technology to shake up the traditional logistics model.

Driver tracking, two-hour collection & delivery time slots and evolving from reverse auction models to instant pricing has helped growth. As the property market boomed in the previous few years with people wanting to move homes and an increased demand for freight and retailers to deliver for their customers, the company has seen consistent growth.