Product Lifecycle Marketing Manager, Altruist

• Experience - 5+ years of experience working as Product Marketing Manager; at a B2B financial services, fintech, or SaaS organization
• Proven experience launching new software products with fully integrated plans and execution
• Exceptional messaging, positioning, and storytelling skills, with a knack for making complex concepts resonate with customers
• Strong quantitative and analytical skills with a passion for measurement and metrics
• Education - Ideally looking for a B.A. / B.S. degree in relevant fields such as Marketing, Business Administration, Communications, Advertising, etc
• Technical aptitude - You’re technologically savvy and can easily get up to speed on modern marketing tech stacks (i.e. Hubspot, Salesforce, Amplitude, Navattic, Wordpress, Figma.)
• Ownership - The pride you put into every aspect of your work is unparalleled and undeniable
• Outstanding communication - Intentional dialogue is a superpower. You articulate ideas clearly, listen actively, and collaborate effectively
• Resilience - We’re inspired by your unwavering determination to achieve success, no matter the adversity you face along the way
• Assurance - Your confidence is brilliant, yet ego-less. You possess a strong knowledge base, the ability to discover the unknown, and are open to differing perspectives
• Creative problem solving - Identifying the problem is simply not enough. You’re instinctually creative with your approach in finding solutions to roadblocks

Desirable

• Altruist is in the midst of an exceptional growth phase and we’re excited to hire a Product Lifecycle Marketing Manager to join our growing Marketing team. This role sits at the intersection of marketing, product, sales, and customer success, focused on improving customer conversion and product adoption through middle- and bottom-funnel strategies
• You’ll be responsible for driving measurable business impact—ensuring our products reach the right advisors, with the right message, at the right time
• Lifecycle marketing – Develop and execute segmented lead nurturing strategies to convert prospects into loyal customers. You’ll design and continuously optimize lifecycle marketing programs—leveraging email, in-product messaging, and collaboration with product and sales—to drive deeper product adoption for features like cash management, tax loss harvesting, and trading
• Cross-functional collaboration – Partner with Product, Sales, and Customer Success teams to gather insights, identify opportunities, and close knowledge gaps through research, surveys, and customer interviews
• Data-driven decision-making – Track and analyze product satisfaction, NPS, win rates, and adoption metrics to continuously refine marketing strategies. Measure and report on the business impact of these campaigns
• Messaging and positioning: Translate product documentation from Product Management and Product Design into positioning and messaging that resonates with advisors and articulates the unique value of offer
• Product launches: Lead integrated motions to drive product launched at speed with a repeatable and consistent process, holding yourself and others accountable
• Content development – Develop customer-centric content and campaigns that guide advisors through the funnel and maximize engagement