Organic Social Specialist, TodayTix Group
$45-55k
2 days a week in office (Greater NYC area, NY)
The global e-commerce leader for cultural experiences
Be an early applicant
The global e-commerce leader for cultural experiences
201-500 employees
Be an early applicant
$45-55k
2 days a week in office (Greater NYC area, NY)
201-500 employees
Company mission
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
Role
Who you are
- If you’re excited by creating social-first content, staying close to trends, and using data to improve results, we’d love to hear from you
- Please note: qualified candidates must be based in the
- 1–2 years of experience in social media, content, or digital marketing
- A strong interest in organic social, short-form video, and platform-native storytelling
- Comfort working with performance data and analytics, with the ability to spot trends and ask thoughtful questions
- Strong written communication skills and attention to detail, especially when working with captions and publishing
- A proactive, organized approach, with the ability to manage multiple tasks and deadlines
- Familiarity with social management and analytics tools (e.g. Hootsuite, Sprout, Dash, native platform tools) is a plus
- Interest in theatre, live events, or culture is a bonus—but curiosity, creativity, and commercial awareness matter most
What the job involves
- We’re looking for a creative, organized, and data-curious Organic Social Specialist to join our B2C Travel Network team, supporting LondonTheatre.co.uk and NewYorkTheatreGuide.com
- This role will play a key part in executing our organic social activity across platforms, including Instagram, TikTok, Facebook, Reddit, etc.—helping us connect culturally curious audiences with the right shows, stories, and theatre moments
- You’ll work hand-in-hand with our London and New York editorial/social leads to bring social strategies to life through day-to-day content creation, publishing, and optimization
- You’ll help shape how we show up on social by learning what content resonates, which shows to spotlight, and how to test and iterate using performance insights
- What Success Looks Like:
- High-quality content at scale → Social content is produced, adapted, and published consistently across platforms, maintaining a high creative bar while leveraging tools (including AI and automation where appropriate) to increase speed, volume, and efficiency
- Engaging, platform-native content → Posts feel native to each channel, reflect current trends where relevant, and drive meaningful engagement with our audiences
- Strong commercial mindset → Social strategies effectively highlight the right shows, offers, and content to drive engagement and conversion
- Data-informed decision making → Performance is monitored regularly, with clear insights surfaced around what content, formats, and themes perform best
- Testing and iteration → New content angles, formats, and posting approaches are tested in a structured way, with learnings fed back into future planning
- Strong cross-team collaboration → Editorial and social leads in London and New York can rely on you as a consistent, detail-oriented execution partner
- You'll support day-to-day management of organic social channels across Instagram, TikTok, Facebook, and other social channels
- Create, edit, and publish social-first content, including short-form video, imagery, and written posts aligned to brand tone and platform best practices. This includes developing relationships with PRs and marketing agencies to attend content-capture opportunities in New York
- Write engaging captions that drive engagement and clearly communicate show highlights and key messages
- Schedule and publish content using social management tools, ensuring accuracy and consistency across brands
- Monitor comments and messages, supporting community engagement in line with brand guidelines
- Track performance metrics (e.g. reach, engagement, video views), helping translate results into insights and optimisation ideas
- Support structured testing across content formats, posting times, and messaging to improve performance over time
- Work closely with editorial leads in London and New York to shape social media strategy across platforms
- Collaborate closely with editorial, marketing, and creative teams to align social output with broader campaigns and content initiatives, as well as make occasional editorial contributions as needed
- Stay up to date with platform trends, algorithm changes, and emerging formats, proactively flagging opportunities to the wider team
- Invest in new areas such as long-form video content on YouTube to extend our brand presence to new platforms
- Reporting social findings to senior members of the wider Travel Network team in monthly business reviews
Our take
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TodayTix Group has grown to become a global eCommerce leader for cultural experiences. Aiming to connect a worldwide audience with theatre, opera and dance productions, to date it has sold over 70 million tickets to 200,000 shows listed on its platform.
While numerous ticket sellers exist, TodayTix was an innovator in this area, arriving at a time when mobile devices accounted for less than 1/1000th of all theatrical ticket sales. Standing out with its extensive tech stack including widgets, API and white label software for its partners, it is able to provide an excellent customer experience with a checkout process of less than 30 seconds. This has led to around 5% of all sales on Broadway being processed through TodayTix's platform today.
Since 2020, TodayTix has focused heavily on acquisitions, focusing on tech-forward, advertising, theatre and cultural event companies. These include Goldstar, Show-Score, Arthouse, Encore, and Broadway Roulette. TodayTix has acquired Secret Cinema in 2022, growing its participation in the immersive film and television events space and strengthening its market-leading position in the entertainment industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2019
$73m
LATE VC
Feb 2016
$9m
SERIES B
Total funding: $90.1m
Company benefits
- Remote friendly / Hybrid work environment
- Healthcare, vision, and dental plans, with generous contributions from the company
- Life and disability insurance
- Paid Parental Leave
- Generous 401(k) Matching
- Flexible Paid Time Off
- Free membership to One Medical Group & Employee Assistance Program
- Annual Professional Growth Budget
- Employee donation matching
- Employee Referral Program
- Work From Home budget
- Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
Company HQ
Flatiron District, New York, NY
Leadership
Merritt Baer
(President & Co-Founder)They are the Producer of Baer Productions for Broadway and the West End.
Brian Fenty
(CEO, Chairman & Co-Founder)Former university lecturer and Broadway producer. They are the Member of Advisory Board for the IAH, University of North Carolina at Chapel Hill.
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