Assistant Vice President of Channel, Braze
Offers ESPP
More information about location
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
Offers ESPP
More information about location
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- 10+ years in alliances, or channel sales in B2B SaaS
- Demonstrated experience owning a multi-regional or global Channel Partnerships function: you can speak clearly to how you set strategy across markets at different maturity levels and how you held regional Reseller Sales Managers accountable to it
- Track record of influencing VP and C-suite level decisions in a Sales organisation - you have shaped how a CRO or Sales VP thinks about the Channel partner motion, not just earned trust with Sales Directors
- Experience building or significantly redesigning a Channel Partnerships operating model, including coverage frameworks, rules of engagement with Sales, and performance management for direct reports
- Global strategist - you think at function level, not territory level; you can set a coherent global Channel Partnerships strategy that accounts for regional differences without becoming regionally inconsistent
- Organisationally influential - you can shape how a revenue organisation thinks about Channel partners without a direct reporting line, and you have done it before
- Executive gravitas - you operate credibly at VP and C-suite level both internally and externally; this is not a role that stops at Director-level relationships
- Accountable - you own the global number and build a culture of ownership in the team beneath you
- Comfortable with ambiguity and building structure where it doesn't yet exist - Braze is a fast-growing company; someone who needs a fully settled environment won't succeed here
- Comfortable with significant global travel as a core part of the role
- Familiarity with the MarTech and customer engagement landscape is preferred
- Fluency in Spanish, Brazilian Portuguese, or Korean is advantageous
What the job involves
- The Channel Partnerships function is how Braze scales its commercial reach beyond direct sales
- Through a global network of Value Added Resellers (VAR) and OEM partners, Channel opens markets we cannot serve directly, provides local presence in geographies where Braze is building momentum, and embeds Braze technology inside third-party platforms to reach new audiences
- Braze is in the middle of a deliberate rebuild of the Channel program, and we are seeking a leader to drive this
- The role reports into the VP, Partnerships and sits within the broader Revenue organisation
- The successful candidate will own a global indirect revenue number, manage a team of regional Reseller Sales Managers, and carry the executive relationships with Braze's most strategically significant VAR and OEM partners
- Furthermore they will be responsible for building a program that resellers can effectively operate within: holding them accountable to commercial outcomes, and working across Product, Revenue, and Operations to make Braze easier to sell indirectly
- Own the global Channel Partnerships function: set strategy for Braze's indirect go-to-market, lead the rebuild of the Value Added Reseller (VAR) program, and hold regional Reseller Sales Managers accountable to a consistent global approach across AMER, EMEA, and APJ
- Lead, develop, and performance-manage a team of regional Reseller Sales Managers, each responsible for their own markets and partner books of business
- Own global indirect ACV and GRR targets, consolidating VAR and OEM performance into a single view for the VP, Partnerships and CRO office
- Rebuild the Value Added Reseller program from the ground up: partner with a Program Manager to define tiering, commercial thresholds, rules of engagement with Sales, onboarding standards, and the playbook resellers need to operate effectively and grow within the program
- Establish and govern a VAR health framework: scorecards, performance dashboards, and a consistent approach to holding partners accountable for ACV, GRR, and coverage commitments
- Own Braze's OEM partnerships: manage existing OEM agreements where Braze technology is embedded in a partner's product, define the commercial model, and identify new OEM opportunities that expand Braze's market reach without direct sales cost
- Drive geographic expansion through the indirect channel: identify, recruit, and enable resellers in markets where Braze lacks direct coverage, with active priority on regions including LATAM and Eastern Europe
- Play an active role in executive relationships with Braze's most strategically significant VAR and OEM partners, including joint business planning, executive QBRs, and commercial negotiation
- Define the rules of engagement between Channel and direct Sales: territory mapping, deal registration, co-sell protocols, and conflict resolution processes
- Partner directly with VP, Partnerships, the CRO office, and Sales AVPs to embed the channel motion as a structural part of how Braze goes to market globally
- Collaborate cross-functionally with to ensure the Channel programs are properly resourced, enabled, and commercially supported
Our take
Driven by the belief that technology can help build stronger and more valuable relationships between brands and customers, Braze is a customer engagement platform that helps its clients transform their data into real-time, personalised customer experiences. It develops in-app messaging and push and email solutions for household names such as HBO, Domino's and Peloton.
Built specifically for today's always-connected customers, Braze replaces badly integrated tools and outdated databases, elevating customer relationships through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and act on data from any source, so they can creatively engage with customers in real time across channels, all from one platform.
Publicly traded since 2021, Braze was recognised in 2026 as the UK's Best Large Workplaces™ and U.S. News & World Report's Best Companies To Work For. These laurels exemplify a culture built on consistent growth and innovation, and its recent expansion to 15 offices across the EMEA, APAC and AMER regions speaks to its leading position in the customer engagement sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
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Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
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