Digital Marketing Program Lead, Blend
$37 - $47 USD per hour
Business performance data & analytics
Be an early applicant
Business performance data & analytics
501-1000 employees
Be an early applicant
$37 - $47 USD per hour
501-1000 employees
Company mission
To help advance our understanding of our customers and business performance.
Role
Who you are
- 5-7 years of experience in leading projects
- Financial services background required
- Track record of successfully managing complex marketing programs in a highly matrixed team environment
- Strong project management skills
- Partner / client-facing experience
- Strong attention to detail
- Strong written and verbal communication skills
- Bachelor’s degree required
What the job involves
- We are seeking a marketing professional to act as Program Lead for our client's digital campaigns from strategic development to execution hand-off
- Outline program strategy; provide leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans
- Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams
- Facilitate / lead strategic and tactical marketing discussions with Partners
- Create presentations and other documentation for both external Partner meetings as well as internal reviews
- Develop and maintain portfolio marketing calendar
- Create and manage marketing budgets, including monthly forecast, and budget reconciliation
- Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation
- Collaborate with internal teams to monitor / analyze campaign performance to drive efficiencies and optimize strategies
- Partner with business partners to identify opportunities for greater efficiency and impact
- Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in
- Ensure quality execution of all campaigns with full understanding of and adherence to corporate policies, legal and regulatory requirements, and departmental procedures
Our take
As large enterprises digitise at increasingly complex rates, data solutions and advanced analytics are becoming increasingly vital services. Bled360 is a data science solution provider helping these companies leverage the data they harness in transformative ways.
Consisting of data scientists and engineers, the company aids large enterprises in machine learning operations, AI integration and data governance. Overall, it helps to boost the efficiency of data usage.
Blend360 has also been strategically growing through the acquisition of SMEs, in part funded by its 2022 Growth Equity investment. Companies it has acquired include FutureproofAI, enhancing its service offerings and customer base. Its acquisition of Montevideo Labs also enhances its position in LatAm regions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Town Center, Columbia, MD
Leadership
Patrick Hennessy
(CEO & Co-Founder)Previously Managing Director at Whitegate Capital Partners, Advisor to the CEO at Merkle and Vice President at Cornwell Data.
Tim Berry
(Co-Founder)Previously President of Merkle Europe, Senior Director of Rapp Collins Worldwide and Senior Manager at AT&T.
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