Digital Marketing Program Lead, Blend
$37 - $47 USD per hour
Business performance data & analytics
Job no longer available
Business performance data & analytics
501-1000 employees
Job no longer available
$37 - $47 USD per hour
501-1000 employees
Company mission
To help advance our understanding of our customers and business performance.
Role
Who you are
- 5-7 years of experience in leading projects
- Financial services background required
- Track record of successfully managing complex marketing programs in a highly matrixed team environment
- Strong project management skills
- Partner / client-facing experience
- Strong attention to detail
- Strong written and verbal communication skills
- Bachelor’s degree required
What the job involves
- We are seeking a marketing professional to act as Program Lead for our client's digital campaigns from strategic development to execution hand-off
- Outline program strategy; provide leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans
- Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams
- Facilitate / lead strategic and tactical marketing discussions with Partners
- Create presentations and other documentation for both external Partner meetings as well as internal reviews
- Develop and maintain portfolio marketing calendar
- Create and manage marketing budgets, including monthly forecast, and budget reconciliation
- Ensure all legal, compliance, and process activities are properly vetted and secured as part of program implementation
- Collaborate with internal teams to monitor / analyze campaign performance to drive efficiencies and optimize strategies
- Partner with business partners to identify opportunities for greater efficiency and impact
- Ensure program performance and recommendations are shared with Partners, and engage the Partner in strategic discussions regarding new initiatives, securing their buy-in
- Ensure quality execution of all campaigns with full understanding of and adherence to corporate policies, legal and regulatory requirements, and departmental procedures
Our take
As large enterprises race to digitize everything from supply chains to customer service, they're drowning in data, but not always insights. So, that's where Blend comes it, helping businesses turn messy, underused data into something genuinely useful, applying advanced analytics and AI to drive smarter decisions rather than just prettier dashboards.
Made up of data scientists and engineers, Blend works behind the scenes to make machine learning actually function in the real world. Fro, from AI integration to data governance and MLOps. Essentially, it helps big companies get more value out of the information they already have, improving efficiency and making data a competitive advantage rather than a compliance headache.
Backed by a 2022 Growth Equity investment, Blend has expanded through smart acquisitions, including FutureproofAI, which broadened its AI capabilities and client reach, and Montevideo Labs, strengthening its footprint in Latin America.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Town Center, Columbia, MD
Leadership
Patrick Hennessy
(Co-Founder & CEO)Previously a Managing Director at Whitegate Capital Partners, an Advisor to the CEO at Merkle and a Vice President at Cornwell Data.
Tim Berry
(Co-Founder)Previously a President of Merkle Europe, a Senior Director of Rapp Collins Worldwide and a Senior Manager at AT&T.
Salary benchmarks
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