CRM Executive, MANUAL
More information about location
3-5 days a week in office (London Bridge )
Healthcare at scale
Be an early applicant
Healthcare at scale
201-500 employees
Be an early applicant
More information about location
3-5 days a week in office (London Bridge )
201-500 employees
Company mission
To extend the healthy years of lives for a large part of the population in the UK, Brazil, and beyond focusing on life-impeding conditions like hormonal imbalance, obesity, hair loss and menopause.
Role
Who you are
- If you’re interested in growth and lifecycle marketing, and have a passion for driving real commercial results using CRM and owned channels, this role is for you
- You have experience in designing and building high-performance CRM and email campaigns with customer-first copy
- You know how to build and optimise experiments that move the needle on CVR, retention rates, LTV, and CAC
- You're a strong communicator and copywriter, able to craft high-converting messaging tailored to different audience segments and stages of the funnel
- You thrive in a test-and-learn environment, where you can launch quickly, learn fast, and scale CRM campaigns and emails across acquisition and retention
- You’re data-led and comfortable running AB tests and experiments that improve campaign and funnel CVR significantly to drive real commercial impact
- You have experience using and building in CRM platforms like Customer.io
- Preferred: Experience building HTML emails
- Bonus: You’ve worked in DTC, healthtech, or consumer startups where performance and creativity go hand in hand
What the job involves
- We’re looking for a CRM Executive to support the use of CRM as a growth engine, driving performance across email, SMS, push, and in-app channels
- You’ll support executing in CRM and scaling CRM attributed revenue by 2x using data-driven experimentation, sophisticated segmentation, and customer-first communication and content
- You’ll work in the Lifecycle team, alongside Lifecycle Marketing Managers, at the intersection of marketing, product, data, and clinical
- You’ll work-across, launch and optimise campaigns that contribute to core growth metrics: CVR, CAC, retention rate, and LTV
- Design and execute high-impact campaigns that drive lead conversion, BT1s, reactivation, and retention
- Work alongside Lifecycle Marketing Managers to use Email, SMS, Push, and In-App as performance channels, not just communication channels
- Write high-impact copy based on customer funnel and journey stages, while building automated flows and emails
- Own and run AB test across all CRM channels, funnel and journey stages to optimise campaign performance and improve CVR
- Leverage tools like Looker, Metabase, Mixpanel to track campaign and funnel performance with the goal of identifying optimisation and growth opportunities
- Work alongside Lifecycle Marketing Managers and use customer behaviour data to launch trigger-based campaigns that drive higher engagement and conversion
Salary benchmarks
Our take
MANUAL is a digital healthcare clinic supporting patients with life-changing conditions such as hormonal imbalance, obesity, menopause and hair loss across the UK and Brazil. It does this with a blend of doctor-specialist services, prescription medication backed by science, and digital products informed by behavioural change.
It works to remove the stigma around health problems such as obesity, hormone imbalances and menopause through teleconsultations, testing, regular check-ins and a range of tools, supplements and medications to treat common issues like poor sleep, hair loss, erectile dysfunction and skin conditions. Originally focused solely on men's health, the service led a shift in attitudes among its customers, with about half the men using the service to treat more than one condition, indicating that they're not just seeking help for the worst health issue that they're experiencing. Since then it has opened its services to all genders with a hope to sift attitudes on a wider variety of health issues.
The company has raised an impressive amount of capital, most recently in 2024. And this funding is being used to expand its reach and enhance its services, particularly focussing on treatments for hormonal imbalance, obesity, and hair loss.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Sep 2024
$39.3m
EARLY VC
Mar 2021
$30m
SERIES A
Total funding: $74.4m
Company benefits
- Generous stock option plan
- Private medical insurance plan
- Gym and wellness benefit with Wellhub
- Hybrid role based in London with lunch provided on Wednesdays
- 25 days of annual leave plus generous parental leave policies
- Electric car scheme
- Cycle to work scheme
Company HQ
Southwark, London, UK
Articles
Leadership
George Pallis
(Co-Founder & CEO)Previous the Global Head of Marketing at Deliveroo and Head of Performance Marketing at TransferWise.
Diversity, Equity & Inclusion at MANUAL
- Diversity and Inclusion at MANUAL is about fairness. It's a fabulous virtuous circle and we are fusing on:
- Conversations - we are creating a common language via initiatives such as our monthly Tea & Learns, our IWD spotlight on our incredible female-identifying employees, our ongoing celebrations…
- Learning - we are offering D&I trainings catered to our needs such as unconscious bias, psychological safety, mental health support...
- Measurement - we are proud of our 93%+ favourable responses in our monthly pulse confirming that everyone feels welcomed and all voices are listenned to at MANUAL.
- Culture - we are feedback-driven culture, we are humble and love to learn from each other!
- We are committed to equal employment opportunities regardless of gender, age, disability, race, religion or belief, sexual orientation and gender reassignment, pregnancy and maternity, marriage and civil partnership. We base all our employment decisions on merit, job requirements and business needs. This applies to all decisions related to hiring, training, remuneration, promotion and potential termination.
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