Director of Account Based Marketing, Fictiv
$147-220k
OTE
$137-180k
BASE
More information about location
Global manufacturing and supply chain company
Job no longer available
Global manufacturing and supply chain company
201-500 employees
Job no longer available
$147-220k
OTE
$137-180k
BASE
More information about location
201-500 employees
Company mission
To simplify sourcing for customer manufacturing.
Role
Who you are
- 5+ years of B2B ABM marketing experience
- Business degree preferred
- CRM/Marketing automation background, preferably Salesforce, Marketo
- Strong collaboration capabilities to partner with stakeholders and teams across the organization (marketing, sales, lifecycle, and product) to build high-impact outcomes
- Experience with 1:Many, 1:Few, and 1:1 types of ABM marketing
- Experience in the manufacturing space is a plus
- Have a great track record of building high level strategies and executing them
- Solid understanding of A/B testing and has experience executing them
- Experience building insightful and actionable dashboards and reports
- Great track record of building high level strategies and executing them
- Data oriented and a creative, strategic, and critical thinker
- Excellent verbal, written, and presentation communication skills
- Strong project management abilities and able to hit deadlines on multiple simultaneous projects
- Thrives in a fast paced start-up environment, and is comfortable with ambiguity
What the job involves
- The Director of Account Based Marketing will accelerate Fictiv’s growth through different styles of targeted, account-based marketing, driving incremental revenue and new user acquisition for the company
- This role is responsible for Fictiv’s ABM from strategy to execution and collaborates closely with sales to develop and analyze segment research to inform learnings and future strategies
- It will prioritize and deploy the proper ABM tactics to the target market to maximize ROI
- The role owns the end-to-end marketing for the identified segments and will work directly with the rest of the marketing team to develop a marketing plan and generate relevant content
- The role will also be responsible for tracking and reporting out of its marketing efforts across the broader team and to upper management
- You will report to the Chief Marketing Officer
- Develop and deploy multi-channel outbound and ABM campaigns including crafting strategy, aligning internal teams, and project managing execution. Lead regular campaign planning sessions and represent the Marketing team, collaborating with Sales on targeted outbound campaign initiatives
- Collaborate with internal stakeholders to align on and build key account lists within our ICP (ideal customer profile)
- In partnership with sales and growth marketing, deliver on quality and quantity of opportunities, keeping a close eye on win rate, AOV, and pipeline attainment
- Forecast and manage ABM campaign ad spending; have an efficiency mindset and the ability to pivot, test, pause, or double down
- Perform in-depth research and analysis to drive ABM strategies and identify the most effective marketing materials, channels, and messaging for key accounts
- Provide ongoing reporting, campaign insights, and pacing toward goals to stakeholders
- Manage project timelines to ensure outbound assets and enablement tools are finalized and aligned with launch objectives
- Support communication across sales and marketing teams, increasing the efficiency and effectiveness of outbound efforts
- Own and optimize intent data tools and sources. Monitor, optimize, and project manage the prospecting dashboards to ensure SLAs are met, create a feedback loop with key stakeholders, and execute updates in a timely manner
- Report and monitor success metrics for the outbound marketing channel and identify critical improvement opportunities
- Maintain a library of snippets and templates for sales outbound prospecting
- Travel: Ability to travel 0 - 10% annually in the U.S. for team meetings, off-sites, trade shows, conferences, etc
- All employees are expected to maintain and contribute to the QMS
Our take
Fictiv is a digital manufacturing ecosystem that enables companies all over the world to acquire parts and components quickly. Its digital platform and global partner network provide a powerful palette of features, with the company positioning itself as the Amazon Web Services of hardware.
Also on offer from Fictiv is 3D printing, with the platform taking advantage of a range of technologies in this area. This makes it possible for businesses to obtain production-quality parts, without having to invest in tools and expertise.
The company has also leveraged technology in order to provide customers with access to a wide range of capabilities through components. With the 3D printed materials market set to reach $18 billion by 2030, Fictiv is well-placed to benefit from this significant growth, especially following its significant investment in accelerating product innovation.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2022
$100m
SERIES E
Feb 2021
$35m
SERIES D
Total funding: $193m
Company benefits
- Monthly virtual work stipend
- Wellness perks
- Paid volunteer days
- Learning and development stipend
- Paid parental leave
- Equity options
Company HQ
West Oakland, Oakland, CA
Leadership
Dave Evans
(Co-Founder & CEO)Alongside serving as Fictiv's CEO, Dave is also the CEO of MISUMI USA. He is also an Executive Board Member at Fast Company, a Manufacturing Industry Contributor at Forbes Technology Council, and a Member of the Advanced Manufacturing Group at the World Economic Forum. Previously, he served as a Lead Hardware Engineer at Ford Motor Company.
Nathan Evans
(Co-Founder & Head of Climate/AI)Nathan earned a BA in International Relations and an MA in Chinese from Stanford University. He then worked briefly at Microsoft as an Area Marketing Manager. He also founded Citizens of Wine and worked as an Associate at Seven Hills before co-founding Fictiv in 2013.
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