Field Marketing Manager, LaunchDarkly
West
$92-149k
Salary varies depending on location. Offers RSUs
More information about location
Feature management for software teams
Open for applications
Feature management for software teams
501-1000 employees
Open for applications
$92-149k
Salary varies depending on location. Offers RSUs
More information about location
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- 5–8 years of experience in B2B field marketing, demand generation, or regional marketing
- Experience supporting enterprise SaaS sales teams
- Proven ability to drive pipeline through field programs and events
- Strong cross-functional collaboration with sales, partnerships, and marketing teams
What the job involves
- LaunchDarkly is looking for a Field Marketing Manager, West to drive regional pipeline growth and customer engagement across strategic markets. In this role, you will partner closely with regional sales leaders, partner teams, and demand generation to plan and execute integrated field marketing programs that accelerate pipeline and revenue
- You will independently own the strategy and execution of field programs for the West territory, including events, executive engagement, partner marketing initiatives, and account-based programs
- You will translate regional business priorities into impactful marketing campaigns that engage target accounts, deepen customer relationships, and support sales outcomes
- Develop and execute the West Coast field marketing plan aligned to pipeline and revenue targets
- Partner with regional sales leadership and SDR teams to prioritize target accounts and vertical opportunities
- Plan and execute field events, executive programs, roundtables, and industry activations that generate qualified pipeline
- Work with demand generation and digital marketing teams to amplify field campaigns
- Act as the primary marketing partner for West Coast sales teams, ensuring strong alignment on pipeline goals
- Collaborate with technology and channel partners on joint marketing initiatives
- Equip sales teams with campaigns, messaging, and event opportunities that help advance deals
- Track and analyze marketing performance including pipeline generated, pipeline influenced, and program ROI
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
Demonstrating its value to businesses, the platform is used by the likes of IBM, Intuit and Atlassian. Recently it has seemed to focus on further scaling its growth as it develops towards being a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Lakeside, Oakland, CA
Leadership
Edith Harbaugh
(Co-founder, Executive Chair & CEO)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(Co-founder & CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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