Product Manager, Tinder
ML & Client CRM
$130-160k
+ Employee Stock Purchase Plan
2 days a week in office
Swipe-based dating app
Be an early applicant
Swipe-based dating app
501-1000 employees
Be an early applicant
$130-160k
+ Employee Stock Purchase Plan
2 days a week in office
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- Self-starter: You have a bias towards action and can thrive in a fast-paced, constantly evolving work environment
- Analytical: You let data win arguments and are comfortable engaging with existing dashboards or pulling your data in SQL
- Steadfast: You roll up your sleeves and go above and beyond to make things successful
- Problem solver: You can independently translate high-level goals into practical plans
- Naturally curious: you dive into any available information and use those learnings to inform your decisions
- Strong communicator: collaborator who loves to share findings and actionable insights and can be well understood by an audience with different levels of knowledge and seniority
- 2+ years of product management in a fast-growing consumer tech company
- An understanding of CRM personalization best practices
- Experience working with ML teams to leverage predictive models to drive user outcomes
- The ability to think globally to address our global market
- Experience working on marketing or product for consumer mobile apps, mobile games, or mobile subscription business experience is a bonus
What the job involves
- The User Growth team at Tinder covers all user-facing messaging with our users; we are always looking to polish, refine, and redefine how we communicate those using the app
- We work closely with all teams to ensure that their work gets showcased to the right members of Tinder while localizing our messaging in all the countries and languages where the app is available
- Our CRM lifecycle series and events are changing how our members interact with each other, and we have front-row seats to help craft that process
- Our team has the most number of AB tests and projects being worked on at any time at Tinder, and we try to test often and test smart to grow our understanding of our members
- The team knows how to work hard while ensuring that we also focus our energies smartly towards the highest priority tasks and campaigns
- The Product Manager of ML & Client CRM will be at the forefront of driving meaningful user outcomes through a scaled notification program
- This role will collaborate with the ML engineering team on ideation and own product requirements for all ML CRM projects, including building a first-in-class CRM Intelligence Center
- This role will be critical in establishing the strategy of CRM personalization at Tinder and help to solve complex challenges with both server and client-driven messaging
- You will have a direct impact on key business metrics and user outcomes
- Collaborate closely with cross-functional stakeholders to identify opportunities, develop hypotheses, and implement new CRM strategies that result in revenue and engagement growth
- Clearly communicate experiment roadmap, hypotheses, and learnings to peers, manager, and cross-functional stakeholders
- Own product specification and lead initiative implementation for CRM ML features & Client Notifications
- Develop a grasp of Tinder’s analytics tools, independently assess campaigns and recommend how to improve it based on quantitative and qualitative data
- Articulate how your projects goals align with broader company and product strategy + make recommendations on how to better achieve those goals in a forward-looking roadmap
- Effectively integrate stakeholder feedback into ongoing and upcoming initiatives
- Make strategic and data-based decisions about trade-offs for specific features, balance scope with quality, and communicate to various audiences, from teammates to executives
- Learn the dynamics of the Tinder ecosystem, understand the psychology of our users, and identify their needs
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
42% female employees
-8% employee growth in 12 months
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company values
- We prioritize member safety: At Tinder, our top priority is to build an authentic, equitable, and respectful community
- We strive to build a workplace that reflects the rich diversity of our members: The best thing about Tinder is that it caters to lots of differnt people and many different types of interactions
- We encourage authenticity to nurture a trustworthy, collaborative environment: We're honest and open in all we do. Our humanity inspires us to be real with one another and to stay true to who we are, so we can feel confident interacting and collaborating with others
- We never stand still. We're inspired to build for what's next: We must constantly innovate, experiment, and learn. We strive to set a higher standard for our products, our teams, and ourselves. We eagerly seek, accept, and give feedback with cando and kindness so we can continue to grow personally and professionally
- We champion and rally behind big ideas: We empower people to think and act differently, and to be unafraid to have a strong point of view. We’re willing to risk being wrong so that we can figure out what’s right. If we aren’t creating things that make us a little bit uncomfortable, then we likely won’t make a dent in the universe
Company HQ
Sunset Strip, West Hollywood, CA
Articles
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
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