Senior Marketing Manager, Cayaba Care
$130-140k
+ Performance-based annual bonus opportunities + Equity
More information about location
Accessible maternal health care
Open for applications
Accessible maternal health care
21-100 employees
Open for applications
$130-140k
+ Performance-based annual bonus opportunities + Equity
More information about location
21-100 employees
Company mission
To ensure families have access toa local and comprehensive networks of maternal support that improves maternal health outcomes and alleviates the stress and isolation of the maternal journey.
Role
Who you are
- 6-8 years of experience in D2C, B2B2C and/or B2B marketing, preferably within the healthcare industry
- 1-3 years of people management experience preferred
- Bachelor’s degree in business, marketing, or communications, or related field
- Proven experience in planning and executing complex, integrated marketing campaigns across multiple channels, including but not limited to: sms, email, and direct mail
- Familiar with CRMs and marketing automation tools like HubSpot and Salesforce
- Experience leveraging data analytics for decision-making
- Ability to balance high-level strategy with hands-on execution, comfortable working at both macro and micro levels
- Exceptional written communication skills, with experience crafting compelling marketing copy and stakeholder communications that drive engagement and enrollment
- Experience working with diverse teams and patient populations, demonstrating high emotional intelligence and authentic leadership
- Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment
- Committed to Cayaba’s mission to improve maternal health outcomes for all communities, especially high-risk communities
What the job involves
- Cayaba Care is seeking a highly motivated and hands-on Senior Manager, Marketing to drive member acquisition and engagement
- This leader will be instrumental in developing and executing integrated marketing campaigns across marketing, provider, and community channels, to achieve measurable business impact
- This role will also directly support payer sales efforts by creating compelling content, and leading B2B marketing to nurture a strong pipeline of qualified leads
- Reporting to the VP, Marketing and Member Acquisition, the Senior Manager, Marketing will own the creation of scalable best practices and drive sustainable growth in a fast-moving, mission-driven organization committed to expanding access to quality care for underserved communities
- Support the development and execution of member acquisition and enrollment efforts across marketing, sales, community, & provider channels
- Builds and manages automated, multichannel marketing campaign workflows, including sms, email, phone, and direct mail
- Gain a deep understanding of our target Medicaid populations to better reach and understand the membership base
- Develop playbooks and toolkits for community and provider outreach, to scale the work from market to market
- Drive marketing analytics and measurement initiatives, ensuring we have the proper tracking set up and the reports we need to monitor performance
- Use data, A/B testing, and audience insights to continuously improve conversion and performance
- Establish, document, and standardize best-practice marketing processes and workflows (e.g., campaign execution, content governance) to ensure the Marketing team can scale efficiently while maintaining high quality and consistency
- Ensure marketing and communication materials are compliant with Cayaba and partner brand guidelines and reflect Cayaba’s value
- Partner closely with Executive Leadership team to align messaging with sales strategies
- Develop compelling content (e.g., sales pitch decks, case studies, ROI calculators) to support sales efforts and educate both technical and executive buyers
- Lead demand generation, including email campaigns, webinars, or events, to cultivate a strong pipeline of qualified leads
- Support our team’s presence at key industry events and conferences to maximize brand visibility and lead generation
- Partner with Product, Data, and Care teams to improve workflows, reporting, and the member experience
- Coach and mentor team members in a rapidly evolving organization
- Manage agencies/freelancers as needed
- Drive operational excellence in Marketing by implementing optimized workflows and technology stack integrations that directly support the company's ambitious growth and scaling objectives
Our take
While the USA has an extremely advanced healthcare system, maternal mortality rates are the highest of all developed countries. Inequality in access to maternal healthcare means that mothers, particularly from Black, Indigenous and Hispanic communities, are two to three more times likely to die from pregnancy-related complications than white women.
Cayaba Care was founded in 2020 to help reverse this - by providing care for pregnant women in underserved communities at no or little cost. By providing a single point of contact for patients and carrying out regular in-home and virtual visits it aims to greatly increase health outcomes for people who are not currently being served by the US healthcare system.
The company has also raised significant funding, which will allow it to expand its service starting with New Jersey, with several other states in its sites. With this expansion will come hiring in health, sales and tech as it seeks to develop its technology to better reach underserved communities.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Mar 2024
$4.4m
EARLY VC
May 2022
$12m
SERIES A
Total funding: $19.6m
Company HQ
West Parkside, Philadelphia, PA
Leadership
Adaeze Enekwechi
(CEO)Graduated from the University of Iowa with a PhD in Health Management and Policy. Previously a Chief Member at Chief, and Executive in Residence at The Health Management Academy, and an Advisor Evidation Health. Also spent nearly 6 years at The George Washington University as a Research Associate Professor of Health Policy and Management and nearly 2 years at the White House Office of Management and Budget as an Associate Director of Health Programs.
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