Senior Product Marketing Manager, GlossGenius
Upmarket
$160-180k
+ Equity
3-4 days a week in office
Operating system for appointment-based businesses.
Open for applications
Operating system for appointment-based businesses.
201-500 employees
Open for applications
$160-180k
+ Equity
3-4 days a week in office
201-500 employees
Company mission
To enable business owners to reach new heights by growing their business and maximizing their income.
Role
Who you are
- 4+ years of product marketing experience, with proven end-to-end experience taking a company into a larger customer segment and building the GTM motion from scratch
- You have built AI-powered workflows for research, competitive analysis, or content production that changed how a PMM function operates, not just made individual tasks faster
- Comfortable operating in ambiguity, with a track record of defining the approach when no playbook exists
- Deep understanding of sales enablement and competitive positioning, with demonstrated ability to move win rates through collateral, training, and messaging that actually lands with sales reps
- Data-driven approach to decision-making, making calls based on what the funnel and customers are signaling rather than intuition alone
- Strong written and verbal communication skills, with the ability to distill complex ideas into clear, compelling messaging for multiple audiences
What the job involves
- GlossGenius is expanding into larger, multi-location service businesses and the go-to-market strategy for this segment is still being built. As Senior Product Marketing Manager for Upmarket, you'll own that build, from customer discovery and ICP definition through positioning, launch, and ongoing iteration. You'll be the connective tissue across Marketing, Creative, Product, Sales, Growth, and Strat Ops, and the internal voice of the upmarket customer on everything from roadmap decisions to sales collateral
- This isn't a role where the playbook exists and you execute it. The segment is emerging, the motion is evolving, and the person who succeeds here will have written the approach from scratch
- You will report to the Senior Director of Product Marketing. You must be commutable to our NYC headquarters and will operate in an in-person environment. We default to being in-office 3–4 days per week with required attendance on Tuesdays and Thursdays
- Own the go-to-market strategy for the upmarket segment from positioning through launch and ongoing iteration, ensuring messaging resonates with larger service businesses and clearly differentiates GlossGenius from competitors
- Design AI-powered workflows for customer research, competitive analysis, and content production that compress the cycle between insight and execution across the upmarket GTM motion
- Build and evolve a funnel with Sales, Product, and Growth that blends PLG motions with direct sales, defining where each works best
- Lead market research and competitive analysis to surface upmarket-specific pain points, buying behaviors, and emerging trends
- Equip marketing with channel assets that acquire this segment and arm sales with collateral, case studies, and competitive positioning that closes deals
- Define success metrics and ICP in partnership with Strategy and Operations, tracking pipeline, conversion, ACV, and retention
- Influence product roadmap decisions based on customer insights, market demands, and competitive gaps, serving as the voice of the upmarket customer inside the company
Our take
Business management platforms exist for a wide range of industries, including retail, hospitality, and healthcare. But the beauty industry lacks specialized software and still runs on generic CRMs and basic spreadsheets. Recognizing a gap in the market, GlossGenius has stepped in to provided a specialized business management platform for beauty salons, spas and studios.
With little competition in this niche, GlossGenius has swiftly captured a large market share - it serves over 1000,000 businesses and has raised more than $70 million. With this backing, the company is accelerating platform development, and it is well on the way to fulfilling its long-term aim of developing into the Toast of the beauty industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
64% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2026
$44m
SERIES D
Jul 2023
$28m
SERIES C
Total funding: $148.9m
Company HQ
SoHo, New York, NY
Leadership
Danielle Cohen-Shohet
(Founder & CEO)Prior to founding GLossGenius in 2015, Danielle was an Alternative investment Analyst at Goldman Sachs.
Leah Cohen-Shohet
(CBO)Leah joined GlossGenius in 2021 as Chief Business Officer. Prior to this, she worked in Go-To-Market Strategy & Launch at Archipelago. She also spent nearly 6 years at Symphony as a Strategic Chief of Staff, Global Head oCommunity Specialist Group and EVP of Growth & Adoption.
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