Influencer Manager, Lastminute.com

• You have a proven track record of managing successful influencer programs
• Strong communication and interpersonal skills, with the ability to build lasting relationships
• Experience in community management and organising events
• Experience driving sales through influencer marketing
• Excellent organisational and project management skills
• Strong budget management skills
• Excellent knowledge of social media platforms and content trends

Desirable

• We are looking for an Influencer Manager to join our team of around 1,700 people worldwide to help us power up the traveler's journey for millions of holidaymakers. If you are a master at fostering a strong community, and skilled in building long-term influencer programs, keep on reading, as you might be the perfect fit for this job
• Team - you will join the Social Media team within the Marketing department
• Manage our influencer program, and foster long-term relationships with influencers
• Establish clear goals and objectives for the program, aligning with broader marketing and brand strategies
• Build and maintain strong relationships with influencers, serving as the main point of contact
• Foster a sense of community among influencers and encourage collaboration and interaction
• Organise events and activities to strengthen relationships within the influencer community
• Responsible for publishing influencer content across social channels
• Responding to comments on any influencer content
• Collaborate with the marketing team to plan and execute influencer campaigns that align with our program's objectives
• Ensure influencer content is high-quality, engaging, and adheres to our brand guidelines
• Create monthly creator briefs centred around our marketing calendar & objectives
• Feedback on content pitches and first drafts, to ensure alignment with our brand messaging & social strategy
• Work closely with our Affiliate team to provide all influencers with bespoke codes
• Track and report on the performance of each code & make adjustments where necessary
• Monitor and evaluate the performance of the influencer program, using key metrics to assess success
• Provide regular reports to stakeholders and recommend adjustments to improve the program
• Stay updated on industry trends and best practices in influencer marketing and community management
• Implement innovative strategies to keep our influencer program relevant and effective
• Brief and manage UGC content when extra activity is needed for our priority brand campaigns

• Selection process steps*:
• HR interview (10-30 minutes)
• 1st interview (Manager): soft skills + technical knowledge
• Business case
• 2nd interview (Manager + Director): Business case review
• Offer extended
• (*Please note the process can slightly vary. The recruiter in charge will share more details when setting up the interview)