Digital Health Data Analyst, Health-E Commerce
$80-120k
Discretionary Annual Bonus Eligibility: Up to 10%
More information about location
Connecting consumers to FSA & HSA eligible products
Open for applications
Connecting consumers to FSA & HSA eligible products
101-200 employees
Open for applications
$80-120k
Discretionary Annual Bonus Eligibility: Up to 10%
More information about location
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- Minimum of 3–5+ years of experience in analytics, data analysis, or business intelligence roles supporting digital products or ecommerce businesses
- SQL proficiency required; comfort working with large, imperfect datasets
- Strong experience with web and product analytics tools such as Google Analytics (GA4), Google Tag Manager, Fabric, Looker/Data Studio, Heap, or similar platforms
- Working knowledge of cloud data architecture and platforms such as Databricks, Snowflake, Fabric, etc
- Experience working with Data Engineering teams to set analytics requirements and data structure needs to handoff work from data ingestion to analysis
- Solid understanding of funnel analysis, conversion metrics, and performance measurement across digital journeys
- Ability to translate complex analyses into clear, concise insights for both technical and non-technical audiences
- Proactive, self-directed mindset with the ability to manage multiple priorities in a fast-moving environment
- Strong written and verbal communication skills, with comfort presenting insights to senior stakeholders
- Experience in healthcare, regulated environments, or marketplace models is a plus but not required
- Excellent oral and written presentation skills
What the job involves
- We are looking for an experienced Data Analyst to join our Digital Health Marketplace Services team
- This role will serve as a core analytics partner to leadership, responsible for building visibility into customer journeys, partner performance, and operational outcomes across new services and marketplace offerings
- You will deliver analysis and insights that directly inform prioritization, optimization, and business decision-making
- The focus of this role is not just reporting, but helping the team understand what is happening, why it is happening, and where to intervene
- You will measure funnel performance, identify friction points, and support iterative improvement across acquisition, conversion, fulfillment, and ongoing engagement
- While this role requires strong analytical depth, familiarity with DTC/ecommerce and regulated environments is important, as many decisions sit at the intersection of consumer behavior, operational constraints, and compliance considerations
- Serve as the primary knowledge base for marketplace, funnel, and operational data across web analytics, channel platforms, and first-party data systems
- Develop, build, and automate dashboards and reporting that provide clear insights and recommendations related to conversion, throughput, engagement, and performance
- Analyze end-to-end customer journeys to identify drop-offs, bottlenecks, and opportunities for improvement across acquisition, checkout, intake, fulfillment, and follow-up flows
- Support experimentation and testing efforts by defining success metrics, analyzing results, and translating findings into actionable recommendations
- Partner with Product and Engineering teams to define and implement tracking requirements, including event taxonomy, tagging, and instrumentation
- Execute ad-hoc deep-dive analyses to answer high-priority business questions, including funnel performance, retention and CRM behavior, partner SLAs, and operational efficiency
- Work closely with cross-functional stakeholders to prepare performance readouts, case studies, and post-launch analyses
- Support KPI definition, forecasting inputs, and performance monitoring to inform business targets and operating decisions
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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