CRM Manager, Moonpig
More information about location
2+ days a week in office (Back Hill, London)
Online company for personalised cards, gifts and flowers
Job no longer available
Online company for personalised cards, gifts and flowers
501-1000 employees
Job no longer available
More information about location
2+ days a week in office (Back Hill, London)
501-1000 employees
Company mission
To help people connect and create moments that matter.
Role
Who you are
- 3 years experience in CRM / subscription / loyalty / membership marketing is essential as well as line management experience
- Have a passion for CRM and are constantly looking for ways to improve campaigns, content, and customer messaging
- Can bring insights and learnings from external sources and demonstrate how these apply to our business and add value for customers
- Are looking forward to learning about moonpig customers, what drives customer engagement and how to build customer value through CRM activity
- Want to work in a diverse business and team which welcomes new ideas. You will be comfortable sharing ideas with others, having a great discussion and supporting an action plan to move forward
- Experience in ESP management and lifecycle campaign delivery is essential
- Engage+ (Formerly Cheetah Digital) ESP is desirable
What the job involves
- This role is Fixed Term for 12 months to cover Maternity
- You will bring knowledge and expertise to the team to make recommendations to the team and to then execute delivery of the life cycle flows and set up of the programme in Engage+ (formerly Cheetah Digital)
- You must be able to demonstrate success working cross-functionally as you will be required to work with product teams, marketing and analytics to align on the roadmap and requirements for launch and lifecycle optimisation as we build and grow this proposition
- You will build lifecycle flows and journeys that drive engagement, frequency and retention of the Buyagift & Red Letter Days subscription customer base
- Manage full CRM activity for newsletters; from planning and approving activity, making changes based on trade performance and being the go to person for any activity related questions
- Full ownership of planning and implementing testing plans; share learnings on a weekly & monthly basis and take actionable insights for future omni-channel tests
- Build and manage lifecycle flows and journeys that drive adoption, engagement, frequency and retention
- Manage and supervise the CRM Executive, leading regular 121s to ensure clear action plans and ,offering support and assistance and work together to ensure campaigns are executed timely and effectively
- Measure and report on effectiveness of CRM with weekly reporting covering campaign analysis whilst monitoring and providing recommendations
- Comfortable presenting to the wider business
- Lead CRM campaign planning for playback meetings throughout the year
- Use dynamic content CRM personalisation within CRM communications
- Analyse customer data to identify trends, behaviours and opportunities for engagement
- Bring insight & inspiration to the CRM team based on experience, observation and analysis of competitors and market
- Cross-department collaboration with business stakeholders including, Web Trading, Design, Data Insights, Product and Buying
- Support Head of Customer Marketing on other retention driving initiatives
Salary benchmarks
Our take
When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120M.
Since then, Moonpig has seen continued success. Through expansion into new products such as flowers (Moonpig is now a top-3 online flower seller) and the development of its own app, Moonpig has established its place within the market for personalised gifts.
And it doesn't plan on slowing down anytime soon, as it looks to expand even further. Recent innovations have included the introduction of giant cards, and the company has also secured the ability to create exclusively branded ranges alongside Disney and Warner Bros. This commitment to innovation positions Moonpig to capture even more market share and strengthen its leadership in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual reviews
- Attractive annual bonus scheme - with increased earning potential based on business and individual performance
- Pension scheme where we match up to 5%
- Referral scheme with cash bonus available
- Interest-free travel loan
- Sharesave Plan - Save as you earn
- Generous staff Moonpig, Red Letter Days and Buyagift products
- Private medical insurance
- Private dental plan
- Life assurance paying 4x your salary
- Eye care vouchers
- Cycle to work scheme
- Free access to 24h mental health and wellbeing resource as well as one to one therapy sessions via Spill
- Dog-friendly offices
- Access to a broad range of training workshops and courses
- Technical and professional qualifications policy, allowing individuals to apply for a more formal professional qualification, using allocated individual allowance
- Career Conversations with your manager to create your Career Development Plan
- 25 days’ holiday plus 1 day per year of service (up to 30 days)
- Growing Your Family - 8 weeks paid supporting caregiver leave and 24 weeks full pay primary caregiver leave (based on qualifying criteria)
- Flexible working opportunities based on our Ways of Working - inclusive of Hybrid and Remote
- Summer Hours - We finish at 4pm on Friday's during the months of June, July and August
- Volunteering - 1 day - the equivalent of 8 hrs of time to give back - through a chosen charity or our MP Group Foundation
- Matched Funding Scheme - This scheme provides colleagues with a fundraising allowance to support causes close to their hearts
Company HQ
Farringdon, London, UK
Leadership
Catherine Faiers
(CEO)Previously Non-Exec Director at Allegro and COO of Auto Trader and Addison Lee. Was also Corporate Development Director at Trainline and a Director at DC Advisory.
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