Senior Events Manager, Marigold

• You’re a strategic event marketer who thrives at the intersection of strategy and execution
• With a passion for converting event opportunities to ROI, you know how to turn ideas into impactful moments that connect, engage, and convert
• You’re equally comfortable developing high-level strategy as you are rolling up your sleeves to ensure every detail runs seamlessly
• You have a deep understanding of the B2B marketing landscape and how events drive awareness, pipeline, and customer relationships
• Collaboration is your superpower
• You love working cross-functionally with leadership teams in the Sales, Marketing, Customer Success, Product, and Partnership departments to bring shared goals to life
• You’re data-driven, results-oriented, and always looking for new ways to innovate and elevate the event experience
• 5–7 years of experience in event management, field marketing, or event marketing within a B2B SaaS or technology environment
• Proven ability to lead strategic planning and execution of large-scale, in-person and virtual events, delivering measurable ROI, driving business growth, and elevating brand impact
• Highly skilled in project and budget management, with a track record of balancing multiple priorities and tight deadlines
• Strong collaborator with exceptional cross-functional and vendor management skills, fostering alignment across teams and partners
• Data-driven and detail-oriented, with experience using event and webinar platforms (e.g., Zoom, ON24, WebEx) to track performance and optimize results

Desirable

• As a Senior Events Manager, you’ll lead the strategy and execution of high-impact event programs for Marigold’s three core products. These programs will drive pipeline growth, customer engagement, and brand visibility
• This role blends strategic planning with operational excellence and requires strong cross-functional collaboration across Sales, Demand Generation, Product Marketing, and Partnerships. You will own a defined portfolio of events — including trade shows, hosted events, field activations, and virtual programs — ensuring each initiative is aligned to business objectives and delivers measurable ROI
• Develop an annual event plan that supports revenue targets and product priorities while aligning with key GTM strategies
• In concert with sales, marketing, and executive leadership teams, create KPIs for each event and measure success across attendance, engagement, pipeline generation, influenced revenue, and ROI
• Lead end-to-end event planning and execution, overseeing logistics, creative concepts, booth design, and cross-functional coordination to deliver standout brand experiences
• Collaborate with the customer marketing team to incorporate upsell and retention opportunities into event plans
• Coordinate with the marketing team on pre- and post-event campaigns that create buzz, drive attendance, and nurture leads through tailored follow-up and content experiences
• Conduct event retrospectives with a detailed analysis of performance metrics that will inform future event strategy and promote continuous improvement in future event planning