Senior Vice President of Growth, Ritual

Salary not provided
Expert level
Remote in US
Ritual

Direct-to-consumer health supplement company

Be an early applicant

Ritual

Direct-to-consumer health supplement company

101-200 employees

B2CB2BMarketplaceFoodSaaSMobileDelivery

Be an early applicant

Salary not provided
Expert level
Remote in US

101-200 employees

B2CB2BMarketplaceFoodSaaSMobileDelivery

Company mission

To improve people's health and empower them to live their best lives by focusing on transparency and scientific evidence.

Role

Who you are

  • Strategic Visionary: You understand the levers for omnichannel growth and can align teams around a unified vision
  • Operationally Excellent: You thrive on bringing structure and clarity to complex, cross-functional strategies
  • Data-Driven Leader: You believe in using insights to drive decisions and can translate analytics into actionable plans
  • Collaborative Influencer: You excel at building trust and alignment across teams, from marketing and creative to product and finance
  • Growth-Oriented: You’re focused on driving results and optimizing resources to deliver on revenue and profitability goals
  • Customer-Centric: You’re passionate about enhancing the subscriber experience and building long-term customer value
  • 15+ years in growth marketing, strategy, or omnichannel leadership roles within DTC or subscription-based businesses
  • Proven ability to manage large budgets ($50M+) and execute growth strategies in complex, matrixed organizations
  • Expertise in integrating brand, growth, and retention strategies for omnichannel impact
  • Strong background in analytics and data-driven decision-making
  • Exceptional strategy, project management, organizational, and communication skills
  • Education: BS/BA in marketing, analytics, or a related field; MBA preferred

What the job involves

  • Ritual is seeking an Senior Vice President, Growth to oversee and integrate marketing and sales strategies across DTC, Amazon, Wholesale, and emerging channels, driving alignment between revenue objectives, brand/product storytelling, and operational execution
  • This leader will guide omnichannel strategy development, ensure cohesive planning, and foster collaboration across teams to maximize ROI, subscriber growth, retention, and profitability
  • This role directly oversees the Vice President, Direct-To-Consumer and Vice President, Product and will drive the integration of acquisition, retention, and digital product strategies, supported by a strong focus on data, analytics, and customer experience
  • Develop and execute a unified omnichannel growth strategy, driving alignment across DTC, Amazon, Wholesale, and new channels to ensure we achieve our sales and profit goals
  • Lead full-funnel growth marketing, combining acquisition, retention, and brand to maximize impact and efficiency.Oversee holistic planning, integrating performance marketing, content strategies, and digital product initiatives to ensure a seamless customer experience
  • Foster collaboration between the DTC, brand/content, digital product, Amazon, and Wholesale teams to deliver synchronized execution
  • Align calendar, campaigns, and resources to achieve business objectives while ensuring marketing and sales efforts reinforce each other
  • Connect analytics, finance, and data teams to build centralized insights, guide decision-making, and track performance across all channels
  • Develop and deliver a best-in-class experience for Ritual’s subscribers, focusing on engagement, retention, and LTV growth
  • Collaborate with the digital product and engineering teams to design and create a best in class site experience, enhancing acquisition, retention, and conversion metrics
  • Use data insights and analytics to inform growth strategies, budgetary decisions, and omnichannel planning
  • Develop KPIs to measure and optimize omnichannel performance, identifying new opportunities to drive growth
  • Oversee and develop a high-performing team, including the VP of DTC and VP of Product, fostering a culture of accountability, collaboration, and results
  • Recruit and mentor talent across growth marketing, customer/retention, performance analytics, and digital product disciplines

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Insights

Led by a woman
B Corporation
Top investors

5% employee growth in 12 months

Company

Company benefits

  • Medical/Dental/Vision/Life Insurance
  • Healthcare & Dependent Care FSA
  • Equity participation
  • 401k Match - Up to 4%
  • Pet Insurance
  • Free Ritual Forever
  • Unlimited PTO - 10 days minimum to keep you fresh
  • 18 paid holidays
  • Bi-Annual Performance Reviews
  • “Ritual First Fridays” - Entire company takes off the first Friday of each month while we are working remotely
  • 5 months paid maternity/paternity leave and we cover health insurance during any additional time taken under-protected baby bonding time off
  • Flex time for returning to work birth-parents
  • Childcare stipend (monthly expense)
  • Work from Home stipend
  • Maven Clinic, a family planning platform for all Ritual and employees and dependents
  • Periodic group workouts with trainers on Zoom
  • Wellness stipend

Funding (last 2 of 3 rounds)

Feb 2019

$25m

SERIES B

Aug 2017

$10.5m

SERIES A

Total funding: $40.5m

Our take

Ritual sells health supplements tailored for women direct-to-consumer, with a strong focus on ingredient ethicality, traceability and transparency. Its products include multivitamins, plant based protein and Omega 3 – as well as a noteworthy prenatal vitamin, which was inspired by founder & CEO Katerina Schneider’s fruitless search for a similar product while pregnant.

The brand takes a strong position, labeling itself a team of skeptics who don’t subscribe to pseudoscience. Instead, the company conducts deep scientific research, whilst demanding more transparency in supplement ingredients – in fact, even its product capsules are clear colored. It’s a standout stance to take, going against the often over-positive wellness messages crafted by similar companies.

The health supplement industry is a crowded space in the US. Legacy providers dominate the market while conscious startups like Ritual try to appeal to equally conscious consumers. Ritual’s future success will depend largely on increasing its already strong brand awareness, as indicated by a huge social media following, and further product launches, an approach it’s admittedly well-funded for.

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Kirsty

Company Specialist at Welcome to the Jungle