Associate Creative Director, SharkNinja
Design
$115.4-150k
Home devices and appliances
Posted today
Home devices and appliances
1001+ employees
Posted today
$115.4-150k
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 8+ Years of Experience: Proven track record within a fast-paced creative agency or an innovative, fast-moving in-house creative department (direct experience in consumer product marketing is a major plus)
- A Stellar, Multi-Channel Portfolio: Showcases elite conceptual thinking, a high bar for visual taste, and a deep understanding of packaging, digital commerce (DTC, Amazon), platform-native social content, and motion design
- A Systems Thinker: You look at a product and immediately visualize how it thrives as a holistic brand universe, rather than an isolated ad campaign
- Fluency in Modern Workflows: Advanced mastery of Figma and Adobe Creative Suite. You actively integrate AI tools into your daily ideation and production processes
- Thrives in High-Velocity Environments: You are highly adaptable, prolific with ideas, and energized by rapid prototyping and tight deadlines. You are not "precious" about early concepts—you prioritize finding the breakthrough story that works
What the job involves
- At SharkNinja, we don’t just launch campaigns; we build the future of consumer design. We are looking for an Associate Creative Director (ACD), Design to help define what the Ninja brand looks like next. Operating out of our state-of-the-art Creative Design Hub in Manhattan’s Flatiron District, this is a heavy "player-coach" role built for a conceptual, systems-first design leader
- You won't just inherit static briefs—you will work upstream with product development, consumer insights, and brand marketing to shape raw innovation into compelling visual narratives. From defining product identities from 0 to 1 to engineering scalable visual ecosystems, you will ensure our breakthrough products dominate across every consumer touchpoint
- Shape Product Identities From 0 to 1: Work upstream with insights and product engineering to define the positioning, naming, visual identity, and design language for groundbreaking new product lines
- Build Scalable Visual Ecosystems: Think in systems, not single assets. Build cohesive design platforms that scale seamlessly across Packaging, DTC, Amazon, Retail, Social, OTT/Video, and Experiential marketing
- Direct High-Impact Production: Lead and execute visual strategy across multi-media channels; act as the lead art director on photo and video shoots to ensure execution matches strategic intent
- Champion an AI-Native Workflow: Experiment boldly with Figma, AI generation tools, and emerging platforms to dramatically accelerate concepting, exploration, and rapid iteration
- Mentor & Elevate Talent: Direct, inspire, and develop a high-performing team of junior to mid-level designers, fostering a culture of high craft, ownership, and collaborative excellence
- Pitch and Partner Cross-Functionally: Translate complex strategic goals into highly visual presentations, successfully selling bold creative concepts to executive-level leadership
- In 30 Days: You have fully immersed yourself in our NYC Creative Design Hub, established deep relationships with your writing, product, and brand partners, and mastered the current visual brand guidelines for the Ninja portfolio
- In 90 Days: You are actively working upstream on upcoming product launches, successfully taking a raw technical brief and spinning it into 3+ distinct, high-impact visual identity concepts. Your direct reports feel supported, clear, and energized by your creative direction
- In 1 Year: You have successfully brought major new Ninja products to market with distinct, 5-star consumer-rated packaging, retail, and digital footprints. Your design frameworks have shortened the distance between prototype and performance-driven campaign execution, pushing our NYC studio's output to an "Outrageously Extraordinary" level
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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