Founding Marketing Manager, Toku
+ Equity
Employment services for Web 3.0 organizations
Be an early applicant
Employment services for Web 3.0 organizations
21-100 employees
Be an early applicant
+ Equity
21-100 employees
Company mission
To simplify token compensation, while prioritizing a flawless user experience, world-class solutions, and adherence to regulatory compliance.
Role
Who you are
- 3-5 years of marketing experience in SaaS or FinTech
- Proven track record in B2B product launches and marketing
- Strong skills in creating scalable marketing content
- Excellent communication skills and ability to thrive in a fast-paced environment
What the job involves
- We are hiring our first full time marketing person
- This person will work directly with the founders to be the driving force behind our content marketing
- You’ll work closely with the founders to create compelling, data-driven content that educates our target audience, positions us as industry leaders, and generates demand for our services
- You will collaborate across teams to create and distribute content that aligns with our sales funnel, marketing goals, and broader company vision
- Build upon the existing content, identifying key areas for growth and optimization
- Create a robust content roadmap with the founders that is aligned with the company’s sales and marketing objectives, focusing on educating target audiences about EOR services, token grant administration, and related compliance issues
- Develop content that supports all stages of the buyer’s journey—from awareness to consideration and decision-making
- Establish Toku as a thought leader in the EOR and token grant administration space, creating insightful articles, white papers, webinars, and case studies
- Produce content that addresses industry trends, regulatory changes, and key challenges in token payroll, tax compliance, and token-based compensation models
- Collaborate with in-house experts (payroll, tax, legal) to develop thought-provoking, authoritative content
- Use data-driven insights to create content that generates qualified leads and moves prospects through the sales funnel
- Optimize content for SEO to increase organic search visibility, targeting specific keywords related to EOR, payroll, token grants, and crypto-native companies
- Create high-quality, engaging content including blog posts, white papers, case studies, landing pages, email campaigns, and social media posts
- Design and manage content calendars to ensure timely and consistent publication across various channels
- Monitor and report on key content marketing KPIs, including traffic, engagement, lead conversion, and SEO rankings
Our take
As Web 3.0 grows, better legal and compliance practices are needed, especially for Decentralized Autonomous Organizations (DAOs). Toku offers employment services to help contributors, organizations, and regulators align with regulatory standards, ensuring a secure future for the ecosystem.
Compliance is a major hurdle for Web 3.0 adoption, which Toku aims to overcome. The company offers an infrastructure for hiring in over 150 jurisdictions and provides a compliant token-only payroll solution with tax calculation. Additional, Toku can supply benefits like health insurance and paid leave, making it a comprehensive employment fsolution for Web 3.0
Toku states ambitions to “unlock the ecosystem to the next hundred million contributors”, and is working on growing its team to accelerate development. The company has secured good levels of investment to this end, as well as generating positive interest in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Remote-first work culture
- Flexible working hours
- Apple laptop
Company HQ
Civic Center, New York, NY
Leadership
Dominika Stobiecka
(Co-Founder)Worked in Research at the European Central Bank and at the Federal Reserve Bank of Chicago.
Kenneth O'Friel
(Co-Founder & CEO)Member of StartX. Former Associate at the Bank of America.
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