Director of Growth Marketing, Saltbox
$150-170k
Flexible workspaces and hassle-free logistics
Be an early applicant
Flexible workspaces and hassle-free logistics
21-100 employees
Be an early applicant
$150-170k
21-100 employees
Company mission
To provide entrepreneurs and eCommerce merchants with flexible infrastructure and the support needed to start, grow, and scale their businesses efficiently.
Role
Who you are
- You should be AI-enabled and up to speed on the latest in martech, with a strong foundation in performance marketing and a hunger to break new ground
- 5–8 years of experience in growth marketing, performance marketing, or demand generation
- Proven success managing paid acquisition on Google and Meta (experience with Reddit/X is a plus) and website/landing page optimization
- Proven success managing or collaborating on lifecycle/email marketing. Bonus: outbound marketing strategy experience (platforms like SMS tools, Smartlead, AI SDR tools or LinkedIn outreach)
- Bonus: experience with localized marketing or businesses with physical/geo-specific constraints
- Strong grasp of a growth experimentation framework — from ideation to measurement
- Bonus: experience with SEO, referral, and/or influencer programs
- Hands-on operator with a history of scaling early-stage companies and working in high-growth environments
- Strong analytical skills — able to dig into the data, interpret performance trends, and course-correct quickly
- Fluent in modern martech and AI-enabled tools (e.g., ChatGPT, Jasper, HubSpot, Segment, GA4, etc.)
- Strategic thinker and clear communicator who can lead cross-functional projects and bring others along
- Ability to balance the art and science required of a modern growth marketer: you are analytical and performance-minded, but also understand the key to strong messaging and creative, and know how to work with creators to get the required assets to drive performance
What the job involves
- We’re looking for a hands-on, data-driven Director of Growth Marketing to lead Saltbox’s performance marketing efforts while unlocking new scalable channels for member acquisition and brand awareness
- This role is ideal for a proven growth marketer who thrives in high-growth environments, blends analytical rigor with creative thinking, and is eager to push beyond what’s already working
- You’ll oversee paid media channels (primarily Google and Meta) and manage an agency or contractor, conversion rate optimization for our website and landing pages, own a robust experimentation roadmap (testing into new channels and running a learning agenda with focused growth experiments), and bring fresh thinking across paid, SEO, lifecycle, referral, outbound, and influencer strategies
- Paid Media Leadership:
- Own and optimize Saltbox’s paid media strategy across Google and Meta
- Manage our media agency to ensure efficient, high-performance execution
- Test into new platforms (e.g., Reddit, X, outbound email, lifecycle email) with clear hypotheses and measurement frameworks
- Use audience insights and member data to drive segmentation, messaging, and targeting strategy
- Conversion Rate Optimization & Website/Landing Page Ownership:
- Conduct A/B and multivariate testing across landing pages to improve form fill rates, click-throughs, and trial/demo signups
- Use tools like Google Optimize, VWO, or Optimizely (or AI-driven platforms) to rapidly test page elements: headlines, CTAs, layout, copy, and visual hierarchy + Build CRO hypotheses based on user behavior data from heatmaps (e.g., Fullstory), session recordings, and scroll-depth analytics
- Personalize landing experiences using UTM parameters, geo-location, or audience segments (e.g., member type, business stage)
- Continuously refine lead capture forms — testing length, field type, placement, and value exchange
- Growth Experimentation:
- Build and lead a structured growth experimentation roadmap across new and existing channels
- Identify and test new tactics in SEO, outbound, referral, influencer marketing, and lifecycle/email marketing collaborating with the rest of the marketing team and sales
- Prioritize quick wins and high-impact initiatives while keeping long-term scalability in mind
- Localized & Community-Aware Marketing:
- Design geo-targeted growth strategies tailored to Saltbox’s physical footprint in key cities + help us enter new markets as we expand
- Collaborate with field marketing, creative, community marketing and operations leads to amplify local campaigns, promotions, and events
- Optimize performance by market, using local insights to tailor creative and targeting
- Analytics & Martech:
- Own reporting and analysis across all growth channels with support from our Growth Ops function
- Develop dashboards and reporting tools to track performance, CAC, LTV, and channel ROI
- Identify and implement marketing tools (including AI/automation) to enhance campaign efficiency and scalability
- Leadership & Execution:
- Lead and mentor a small but mighty growth team and agency partners
- Work cross-functionally with content, demand gen, community, product, and sales teams
- Operate at both strategic and tactical levels — setting vision while owning execution for key campaigns
Our take
Saltbox is tackling the rising demand for eCommerce company storage space through a network of flexible, purpose-built warehouses across the USA. With small businesses struggling to scale up due to hefty overheads and rental prices, Saltbox’s suite of on-site services, fulfilment centers, and storage space helps manage growth and demand.
Disrupting the warehouse industry with what it calls “co-warehousing”, Saltbox also helps companies with logistics problems such as equipment rental. With 12 sites across the country, 2 of which has popped up since 2022, Saltbox is addressing the most critical challenges for eCommerce entrepreneurs.
Going up against the likes of Amazon is no mean feat, and Saltbox must keep up its rapid growth to continue being a more lucrative alternative to the corporation's worldwide fulfillment centers. Amazon is often been the go-to distribution partner for small eCommerce businesses, but Saltbox stands out from larger competitors by being not only an operational vendor but a source of knowledge and consultancy partner for its clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2022
$35m
SERIES B
Apr 2021
$10.6m
SERIES A
Total funding: $48.8m
Company benefits
- Remote options: We believe in flexibility. Work at home or from a Saltbox, the choice is yours
- Flexible PTO: Moments away from work matter. Take the time you need, when you need it
- Paid parental leave: Give your family your full attention with generous paid parental leave
- Health and life insurance: Stay healthy and protected with comprehensive insurance packages
Company HQ
Underwood Hills, Atlanta, GA
Leadership
Tyler Scriven
(Co-Founder & CEO)Currently an Entrepreneur at Endeavor and a Board Member at Serenbe and True Glory Brands and a Senior Advisor at Fifth Down Capital.
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