Senior Manager of Paid Media & Growth Strategy, The Orchard
Music distribution and licensing
Be an early applicant
Music distribution and licensing
1001+ employees
Be an early applicant
1001+ employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- 4 to 5 years of experience in paid media, digital advertising, growth, performance marketing, music marketing, or related fields
- Strong understanding of digital advertising platforms including Meta, TikTok, Google Ads, YouTube, Spotify, Amazon, and other relevant emerging and smaller channels
- Experience developing and leading full-funnel paid media strategies that drive audience growth and clear commercial outcomes
- Strong understanding of paid media best practices, audience targeting, measurement, testing frameworks, attribution, and optimization
- Ability to leverage internal and publicly available data sources (e.g., Chartmetric, Spotify for Artists, platform and proprietary insights) to identify audience opportunities, market trends, and growth strategies
- Experience analyzing campaign performance data, developing actionable insights, and presenting strategic recommendations to stakeholders
- Strong communication and stakeholder management skills, with the ability to build trusted partnerships across Marketing Strategist, Relationship Management, Audience Development, and other cross-functional teams
- Experience working in fast-paced, high-volume environments while managing multiple priorities and deadlines
- Demonstrated ability to identify process improvements, scale ways of working, and contribute to the evolution of marketing services and best practices
- Passion for music, artist development, and audience growth
- Excellent written and verbal communication skills with the ability to collaborate effectively across regional and global teams
What the job involves
- The Senior Manager, Paid Media & Growth Strategy will serve as the dedicated strategic lead for the UK market, bridging local marketing priorities with The Orchard’s global Paid Media framework
- This role is designed to centralize Paid Media strategy for a high-volume territory, providing consistent ownership across campaigns while allowing local marketing teams to focus more heavily on core marketing responsibilities
- Working closely with UK Marketing, Relationship Management, and the Global Paid Media team, this role will lead strategic planning across campaigns while partnering with centralized Media Buying resources to ensure scalable and operationally efficient execution
- Lead the development of high-impact, full-funnel Paid Media strategies for UK labels and artists across digital and emerging platforms, ensuring alignment with local marketing goals and artist priorities
- Serve as the primary Paid Media strategic partner for UK Relationship Managers and Marketing Strategists, ensuring Paid Media is integrated early and effectively into campaign planning
- Translate marketing objectives into actionable campaign direction for centralized Media Buying teams, ensuring strategic intent is maintained through execution
- Analyze campaign and market-level performance data to identify trends, benchmarks, and opportunities to further elevate Global Paid Media services and high-scale artist campaigns
- Develop strategic recaps, insights, and client-facing reporting leveraging both platform KPIs and proprietary Orchard data sources
- Collaborate closely with UK Marketing and the Global Paid Media team on campaign planning, creative ideation, testing opportunities, best practice sharing, and the adoption of global Paid Media processes, frameworks, and service standards
- Identify opportunities to pilot new advertising products, beta programs, and emerging platforms, providing local market feedback to help shape broader Paid Media innovation
- Support operational planning across the UK market, including workflow refinement, adherence to global Paid Media processes, and the transition of lower-tier campaigns toward Lite services where appropriate
- Support campaign budgeting, reconciliation, and monthly accounting processes, ensuring accurate financial tracking and operational compliance
- Provide strategic guidance and selective support across additional territories supported through the UK structure (including Africa and SEA as needed), while helping evaluate future regional support needs and scalability opportunities
Salary benchmarks
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services a decade ago was a smart move for The Orchard - even if it’s landed the company in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It means that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Leadership
Richard Gottehrer
(Founder & Chief Creative Officer)An original founder of the company back in 1997.
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